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Custom Scale - Analytics Based on Customized Scales and Weights

How are the Mean and other statistical measures calculated?

By default, for any question, the first option (answer) is given a score of 1, the second option a score of 2 and so on and so forth. So, if you have a mean of 3.5 in a 5 item scale, it basically tells you that the mean lies between the third and the fourth option.

In my case, the first option does not necessarily represent 1 -- in fact the scores for my scales are reversed. How do I analyze the data?

In such cases, you can use the "Customize Scale Weight" option :

  • Login »  My Surveys »  Reports »  Advanced Analysis »  Configure Analytics »  Configure Reporting (Choose Question)


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With this option, you can reverse the scale (or add customized weights) to each of the options.

Where do I see the customized mean?

The customized mean is immediately displayed just below the regular mean calculation.


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You can also see the Customized Mean in the Real Time Summary Report.


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The customized mean is also rolled into the Analytical Excel Report.

License Restrictions
This feature/tools described here are available with the following license(s) :
  • Corporate License
  • Enterprise Site License/All Editions

Additional References
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