Survey Report : The YERT Distribution Strategy Survey!
Viewed
2469
Started
157
Completed
151
Completion Rate
96.18%
Drop Outs (After Starting)
6
Average Time to Complete Survey
7 minutes
Which of the following age groups do you belong to?
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Less than 18
2
1.32%
2.
18-24
42
27.63%
3.
25-34
43
28.29%
4.
35-44
31
20.39%
5.
45-54
17
11.18%
6.
55 and above
17
11.18%
Total
152
100%
Mean : 3.461
Confidence Interval @ 95% : [3.248 - 3.673]
Standard Deviation : 1.337
Standard Error : 0.108
Please indicate your gender
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Female
99
65.13%
2.
Male
53
34.87%
Total
152
100%
Mean : 1.349
Confidence Interval @ 95% : [1.273 - 1.425]
Standard Deviation : 0.478
Standard Error : 0.039
How did you find out about YERT?
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Social networking sites (like Facebook)
9
5.92%
2.
Video sites (like YouTube)
1
0.66%
3.
YERT website
4
2.63%
4.
YERT presentation (live)
39
25.66%
5.
Eco blogs
6
3.95%
6.
School
6
3.95%
7.
Friends/family
48
31.58%
8.
Other
39
25.66%
Total
152
100%
Mean : 5.875
Confidence Interval @ 95% : [5.548 - 6.202]
Standard Deviation : 2.060
Standard Error : 0.167
How many hours do you spend using the internet per day?
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Less than 1
8
5.26%
2.
1-3
71
46.71%
3.
4-6
53
34.87%
4.
7-9
16
10.53%
5.
More than 9
4
2.63%
Total
152
100%
Mean : 2.586
Confidence Interval @ 95% : [2.451 - 2.721]
Standard Deviation : 0.849
Standard Error : 0.069
Which of the following activities do you perform on the internet at least once per month? Please select all that apply.
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Watch video from other users
113
7.34%
2.
Read online forums or discussion groups
87
5.65%
3.
Visit social networking sites
116
7.53%
4.
Read customer ratings/reviews
85
5.52%
5.
Read blogs
82
5.32%
6.
Update/maintain a profile on a social networking site (like Facebook)
115
7.47%
7.
Add comments to someones page on a social networking site (like Facebook)
112
7.27%
8.
Contribute to online forums or discussion groups
50
3.25%
9.
Listen to or download audio/music
102
6.62%
10.
Comment on blog postings
43
2.79%
11.
Upload photos to a public website
69
4.48%
12.
Post ratings/reviews of products or services
26
1.69%
13.
Publish, maintain, or update a blog
35
2.27%
14.
Publish/update your own web pages
46
2.99%
15.
Listen to audio podcasts
57
3.70%
16.
Use a desktop widget
40
2.60%
17.
Upload video you created to a public website
28
1.82%
18.
Use RSS
20
1.30%
19.
Upload audio/music you created to a public website
10
0.65%
20.
Add tags to web pages, online photos
52
3.38%
21.
“Vote” for websites online
33
2.14%
22.
Write articles, stories, poems and post them online
26
1.69%
23.
Contribute to/edit articles in a wiki
6
0.39%
24.
Use Twitter
31
2.01%
25.
Use Facebook
129
8.38%
26.
Other
27
1.75%
Total
1540
100%
Mean : 10.657
Confidence Interval @ 95% : [10.272 - 11.042]
Standard Deviation : 7.711
Standard Error : 0.197
Overall Matrix Scorecard : How many environmental films have you watched in the last year, via each of these formats? Please put one answer per row.
Question
Count
Score
0
1-2
3-5
6-10
10+
1.
Film Festival
152
1.204
2.
House Party
152
1.283
3.
Online (i.e. YouTube)
152
2.414
4.
Movie Theater
152
1.507
5.
Television
152
2.072
6.
Screening at College
152
1.421
7.
DVD at Home
152
2.151
Average
1.722
Film Festival
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
0
128
84.21%
2.
1-2
18
11.84%
3.
3-5
5
3.29%
4.
6-10
1
0.66%
5.
10+
0
0.00%
Total
152
100%
Mean : 1.204
Confidence Interval @ 95% : [1.121 - 1.286]
Standard Deviation : 0.519
Standard Error : 0.042
House Party
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
0
114
75.00%
2.
1-2
34
22.37%
3.
3-5
3
1.97%
4.
6-10
1
0.66%
5.
10+
0
0.00%
Total
152
100%
Mean : 1.283
Confidence Interval @ 95% : [1.198 - 1.368]
Standard Deviation : 0.533
Standard Error : 0.043
Online (i.e. YouTube)
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
0
35
23.03%
2.
1-2
57
37.50%
3.
3-5
31
20.39%
4.
6-10
20
13.16%
5.
10+
9
5.92%
Total
152
100%
Mean : 2.414
Confidence Interval @ 95% : [2.231 - 2.598]
Standard Deviation : 1.153
Standard Error : 0.094
Movie Theater
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
0
91
59.87%
2.
1-2
48
31.58%
3.
3-5
10
6.58%
4.
6-10
3
1.97%
5.
10+
0
0.00%
Total
152
100%
Mean : 1.507
Confidence Interval @ 95% : [1.394 - 1.619]
Standard Deviation : 0.709
Standard Error : 0.058
Television
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
0
56
36.84%
2.
1-2
51
33.55%
3.
3-5
31
20.39%
4.
6-10
6
3.95%
5.
10+
8
5.26%
Total
152
100%
Mean : 2.072
Confidence Interval @ 95% : [1.898 - 2.247]
Standard Deviation : 1.098
Standard Error : 0.089
Screening at College
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
0
107
70.39%
2.
1-2
30
19.74%
3.
3-5
12
7.89%
4.
6-10
2
1.32%
5.
10+
1
0.66%
Total
152
100%
Mean : 1.421
Confidence Interval @ 95% : [1.302 - 1.540]
Standard Deviation : 0.751
Standard Error : 0.061
DVD at Home
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
0
44
28.95%
2.
1-2
66
43.42%
3.
3-5
26
17.11%
4.
6-10
7
4.61%
5.
10+
9
5.92%
Total
152
100%
Mean : 2.151
Confidence Interval @ 95% : [1.980 - 2.323]
Standard Deviation : 1.078
Standard Error : 0.087
Overall Matrix Scorecard : When the YERT feature film is publicly available to view and buy, what is the most appropriate price to pay to see and/or buy it? Please put one answer per row.
Question
Count
Score
Up to $5
$5-$10
$11-$20
More than $20
Free
Not Interested
1.
See @ Theater
152
2.243
2.
See @ House Party
152
2.987
3.
Buy DVD
152
2.980
4.
Buy Blu-ray
152
4.572
5.
Buy Download
152
2.921
Average
3.141
See @ Theater
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Up to $5
6
3.95%
2.
$5-$10
116
76.32%
3.
$11-$20
25
16.45%
4.
More than $20
0
0.00%
5.
Free
2
1.32%
6.
Not Interested
3
1.97%
Total
152
100%
Mean : 2.243
Confidence Interval @ 95% : [2.122 - 2.365]
Standard Deviation : 0.763
Standard Error : 0.062
See @ House Party
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Up to $5
47
30.92%
2.
$5-$10
41
26.97%
3.
$11-$20
4
2.63%
4.
More than $20
1
0.66%
5.
Free
45
29.61%
6.
Not Interested
14
9.21%
Total
152
100%
Mean : 2.987
Confidence Interval @ 95% : [2.687 - 3.286]
Standard Deviation : 1.884
Standard Error : 0.153
Buy DVD
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Up to $5
3
1.97%
2.
$5-$10
26
17.11%
3.
$11-$20
107
70.39%
4.
More than $20
9
5.92%
5.
Free
1
0.66%
6.
Not Interested
6
3.95%
Total
152
100%
Mean : 2.980
Confidence Interval @ 95% : [2.848 - 3.113]
Standard Deviation : 0.834
Standard Error : 0.068
Buy Blu-ray
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Up to $5
1
0.66%
2.
$5-$10
8
5.26%
3.
$11-$20
47
30.92%
4.
More than $20
19
12.50%
5.
Free
1
0.66%
6.
Not Interested
76
50.00%
Total
152
100%
Mean : 4.572
Confidence Interval @ 95% : [4.333 - 4.812]
Standard Deviation : 1.508
Standard Error : 0.122
Buy Download
Answer
Count
Percent
20%
40%
60%
80%
100%
1.
Up to $5
23
15.13%
2.
$5-$10
64
42.11%
3.
$11-$20
27
17.76%
4.
More than $20
3
1.97%
5.
Free
10
6.58%
6.
Not Interested
25
16.45%
Total
152
100%
Mean : 2.921
Confidence Interval @ 95% : [2.655 - 3.187]
Standard Deviation : 1.674
Standard Error : 0.136
Overall Matrix Scorecard : Are you interested in hosting any of the following types of YERT events?
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