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Thank you for your help! You are one of just a few people we are asking, so your answers are very important. Please answer all questions. Some questions may seem similar to each other, but please answer all questions. For most, you need only check a box or enter a number for your answer. The survey will prompt you to complete all questions. The survey will take about 15 minutes
 
 
 
What is your own personal yearly income, before taxes?


 
Under $30,000
 
$30-$39,999
 
$40-$49,999
 
$50-$59,999
 
$60-$69,999
 
$70-$79,999
 
$80-$89,999
 
$90-$99,999
 
$100-$150,000
 
Over $150,000
 
Other (Please Specify)
 
 
 
 
Did you personally make, influence, or participate in any purchases on the Internet during this past Holiday season?



 
No
 
Yes
 
Other (Please Specify)
 
 
 
 
About how much in total did you spend on those purchases:
   
About how much of this was spent on gifts for others:
   
 
 
 
What types of products did you purchase on the Internet?
Please check all that you bought:


 
Software
 
Books or magazines
 
Computer hardware
 
Music, CDs, recordings
 
Videos, DVDs
 
Home Electronics
 
Travel (airlines, car rentals, hotels)
 
Clothing
 
Flowers
 
Tickets (concert, movies, etc.)
 
Services (insurance, legal)
 
Other items
 
Other (Please Specify)
 

 
 
 
Overall gift purchases, in total:
   
About how much of that was spent for ...
Purchases at local retail stores:
   
Purchases through mail-order catalogs:
   
Purchases on the Internet:
   
 
 
 
Used by you personally on-line for e-mail or Internet access
   
Used by you personally for purposes other than on-line access
   
Used by someone else on-line for e-mail or Internet access
   
Used by someone else for purposes other than on-line access
   
 
 
Think about your own personal use of a computer in your home just during the Holiday season. About how often did you use it for each of the following activities? Please check one box for each item.
Daily 2-3 times
a week 		Once
a week 		2-3 times
a month 		Once a
month 		Under once
a month 		Not
at all
Check or send e-mail messages
Look at financial information (stocks, trends)
Read on-line news or magazines
Conduct business-related work
Visit Internet sites related to my hobbies
Visit auction sites
Visit other retail sites looking for merchandise
 
 
Think about your own personal use of a computer in your home just during the Holiday season. About how often did you use it for each of the following activities? Please check one box for each item.
Daily 2-3 times
a week 		Once
a week 		2-3 times
a month 		Once a
month 		Under once
a month 		Not
at all
Visit sites looking for tickets or reservations
Play games
Look for job opportunities
Find & view photographs, clipart, or images
Search for or download software
Chat on-line
Visit message news-groups
 
 
Below are some statements of people
Just
like me 		Quite a
lot like me 		Somewhat
like me 		Not much
like me 		Not at
all like me
I think on-line buying is (or would be) a novel, fun way to shop.
I like the help & friendliness I can get at local stores.
For me, shopping in stores is a hassle.
I think Internet shopping would avoid the hassle of local shopping.
Local stores have better prices & promotions than Internet stores.
I dislike the delivery problems & back-orders of Internet buying.
I find the Internet ordering process is hard to understand & use.
 
 
How well does the statement describe you?
Just
like me 		Quite a
lot like me 		Somewhat
like me 		Not much
like me 		Not at
all like me
I don't want to give out my credit card number to a computer.
I think Internet shopping offers better quality than local stores.
I don't know much about using the Internet.
I often go to the Internet to preview products.
I would like not having to leave home when shopping.
I like it that no car is necessary when shopping on the Internet.
I often go to the Internet for product reviews or recommendations.
I like having products delivered to me at home.
I want to see things in person before I buy.
 
 
How well does the statement describe you?
Just
like me 		Quite a
lot like me 		Somewhat
like me 		Not much
like me 		Not at
all like me
I think Internet shopping offers better selection than local stores.
None of my friends shop on the Internet.
I would shop on the Internet (more) if the prices were lower.
I dislike the idea of shipping charges when buying on the Internet.
I often buy using lay-away or store payment programs.
I think local stores have better service policies than Internet stores.
I always search for the lowest price in just about everything I buy.
I worry about my credit card number being stolen on the Internet.
 
 
How well does the statement describe you?
Just
like me 		Quite a
lot like me 		Somewhat
like me 		Not much
like me 		Not at
all like me
I want my purchases to be absolutely private.
Buying things on the Internet scares me.
I often return items I have purchased.
It would be a real hassle to return merchandise bought on-line.
I think the Internet offers lower prices than local stores.
I enjoy buying things on the Internet.
I like browsing on the Internet.
I like to go shopping with my friends.
 
 
How well do the following statements describe you?
Just
like me 		Quite a
lot like me 		Somewhat
like me 		Not much
like me 		Not at
all like me
When it comes to promoting causes, I am a doer & not just a talker. I use the Internet to actively support causes that make people or communities better.
I want my family to run smoothly & I use the Internet to make me & those I love more productive & successful.
Internet games unlock my imagination & help me to meet interesting people & do neat stuff.
Hobbies are a very important part of my life. I use the Internet to expand my world of fascinating hobbies, interests, & activities.
I am fascinated by art, culture, & knowledge from around the world. I use the Internet to explore art & culture.
I consider myself an expert on the computer. When people have questions about the Internet, I always have the answer.
I have lots of friends & stay close to my family. I spend a lot of time on the Internet writing family & friends with e-mail.
On-the-job productivity is the key concern for me.
I use the Internet to help me get more done with the time & energy I have to spend on work-related activities.
I use the Internet to meet interesting people. I watch chat rooms & participate with people on topics I find interesting.
I love using the Internet to shop.
 
 
For each of the following, please rate the level of difficulty for you to perform.
This is easy
for me 		I could
do this 		I don't know
how to do this
Sending or reading email messages
Using word-processing programs
Installing computer software
Configuring computer drivers
Fixing a system (e.g., Windows) problem
Installing an operating system (e.g., Windows)
Browsing the Internet
Using an Internet search engine
Making a purchase on the Internet
Finding the best price on the Internet
Using an Internet shopping bot
Finding Internet-retailer ratings
 
 
 
What type of Internet connection do you have at home?
Please check one.

 
None
 
I don't know
 
Dial-up modem
 
Cable or ISDN
 
DSL Line
 
T1 or Faster
 
Other (Please Specify)
 
 
 
For each item below, please check the one box that best indicates how descriptive the statement is of you.
How well does the statement describe you?
Just
like me 		Quite a
lot like me 		Somewhat
like me 		Not much
like me 		Not at
all like me
It is important to me to be treated well
I have somewhat old-fashioned tastes and habits
I like my clothes to look up to date
I never have enough time to shop
I think I am a little bit wild
I think shopping is fun
I often buy things on impulse
I have lots of leisure time
 
 
How well does the statement describe you?
Just
like me 		Quite a
lot like me 		Somewhat
like me 		Not much
like me 		Not at
all like me
I expect to have more money next year
My world seems to be coming apart at the seams
I think I am a smart shopper
I like to be outrageous
I feel I get a raw deal out of life
I think a woman's place is in the home
I prefer stores where prices are always low
I never seem to have enough money
I regularly read the newspaper
I have more money now than last year
When I shop, I just want to get it over with
 
 
And lastly, a few final
Please select your gender:


 
Male
 
Female
 
Other (Please Specify)
 
 
 
 
and are you...

 
Married
 
Single
 
Other (Please Specify)
 
 
 
 
Your age is...

 
Under 13
 
13 to 18
 
19 to 29
 
30 to 44
 
45 to 64
 
65 or older
 
Other (Please Specify)
 
 
 
 
Are there any children in your home? If so, what are their ages?

 
Under 10
 
10 to 15
 
16 to 19
 
No, no children at home
 
Other (Please Specify)
 
 
 
 
What type of housing do you live in?

 
Apartment
 
Condominium
 
Mobile/Trailer
 
Single unit home
 
Other (Please Specify)
 
 
 
 
And do you...

 
Own
 
Rent your home
 
Other (Please Specify)
 
 
 
 
What is your highest level of education?

 
High school
 
Trade school
 
Some college
 
College grad
 
Advanced degree
 
Other (Please Specify)
 
 
 
 
What is your total yearly household income, before taxes?

 
Under $30,000
 
$30-$39,999
 
$40-$49,999
 
$50-$59,999
 
$60-$69,999
 
$70-$79,999
 
$80-$89,999
 
$90-$99,999
 
$100-$150,000
 
Over $150,000
 
Other (Please Specify)
 
 
 
 
What is your zip code?
   
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