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Stakeholders have worked together on creating a policy aimed at strengthening the image of the Icelandic horse through harmonized messages, marketing operations and promotional work, under the brand “Horses of Iceland.”
The research objective is to map attitudes towards the Icelandic horse among the members of FEIF - International federation of Icelandic horse associations.
Íslandsstofa – Promote Iceland – executes the research.
Your participation helps us improve our promotional work and we would like to extend our sincere gratitude for this. Completing the survey only takes 5 minutes and the answers will not be traceable to any specific participants. Full confidentiality is promised.
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Part 1 – The image of the Icelandic Horse
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* 1. Do you have an Icelandic horse? |
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* 2. Do you have another horse breed? |
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| 3. Which quality comes first to mind at the mention of the Icelandic horse? | | |
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| 4. Which quality concerning horse breeds do you generally find most important? | | |
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5. How much do you agree or disagree with the following statements?
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6.
The following is a list of a few qualities. Please tick off how much you agree or disagree that the following qualities apply to the Icelandic horse.
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Part 2 – Increase in currency income due to growth in tourist numbers
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* 7. Have you travelled to Iceland over the past 12 months? |
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8. Did you have any task in connection to horsemanship in your last trip to Iceland? Please tick everything that applies. |
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Part 3 – Purchases and consumption occasions
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* 9. Have you purchased products or services in connection with the Icelandic horse in the last 12 months? |
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10. If yes, which products or services did you purchase? Please tick everything that applies. |
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| Other product(s) or services, which? | | |
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Part 4 - Background variables
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* 11. Do you have great, some, little or no interest in buying an Icelandic horse? |
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* 12. How would you describe the area where you live? |
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* 13. How often do you use social media to share material with people? |
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* 14. Which social media do you use? |
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* 15. What is your average monthly income before taxes? |
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* 16. What is your highest degree of education? |
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* 17. How many times do you travel abroad for your leisure on average? |
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* 18. What are your main interests (besides horsemanship)? |
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* 19. Where do you or would you search for information or knowledge on the Icelandic horse? |
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* 20. Which of the following best applies to you? |
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* 21. How would you rate your riding skills? |
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* 23. What is your gender? |
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