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Surveys
2012
March
A
Abercrombie & Fitch - Target Customer Perception
Abercrombie & Fitch - Target Customer Perception
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What do you like about the brand Abercrombie & Fitch, what makes it so special?
What do you value most about A&F products?
Quality
Comfort
Timeless design
Fashionabilty
Wide choice of colours
Exclusivity
Other
Which are your favourite Abercrombie & Fitch products?
Polos & Tees
Tops
Dresses
Hoodies
Sweatpants
Trousers
Jeans
Swimmwear
Outerwear
Flip-flops
Fragrances
Accessoiries
Other
What were the main reasons for you to purchase Abercrombie & Fitch products for the first time?
Because everybody else was wearing it
Because nobody around me was wearing it yet
Because I love the preppy college style of the American east coast
Because the clothes made me feel confident
Because the clothes are very comfortable
It was a souvenir
It was a present
Other
What do you particularly like about Abercrombie & Fitch stores?
Location
Store models
Service
Product choice
Music
Atmosphere
Visual merchandise (decoration and display of clothing)
Overall shopping experience
Other
What do you think are the main differences between Abercrombie & Fitch and other All-American lifestyle brands, such as Tommy Hilfiger, Ralph Lauren or GANT?
Do you own or have previously purchased something from any of the brands below? Please tick if applicable!
Ralph Lauren
Lacoste
Tommy Hilfiger
GANT
Jack Wills
Rugby by RL
Club Monaco
Banana Republic
GAP
Would you say that the images Abercrombie & Fitch are using for their adverts and packaging (e.g. fragrances, shopping bags) are 'too sexy' for teenagers?
Yes
No
Other
Are you following Abercrombie & Fitch on Facebook or Twitter? If yes, what do you like about the way they communicate with their fans?
Do you like the fact that Abercrombie & Fitch are continually opening up new stores in Europe?
Yes, because it makes it easier for me to get hold of their clothes
No, because A&F products will lose their exclusive status if too many can access them
I don't care
Other
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