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1. What age group do you fall into?

 
0 – 10
 
11 – 20
 
21 – 30
 
31 – 40
 
40 +
 
 
 
2. What sex are you?

 
Female
 
Male
 
 
 
3. Do you like drinking Absolut Vodka?
 
YES
 
NO
 
 
 
4. How often do you buy it yourself?
 
Once a week
 
Once every second week
 
Once a month
 
Once a year
 
 
 
5. What flavor of vodka do you want to see Absolut Vodka make?
 
Something fruity
 
Something bitter
 
Something unusual
 
Just plain
 
Other
 
 
 
 
6. Would you change anything about the product (Absolut Vodka)? and if yes, what?
   
 
 
 
7. What is a reasonable price that you would pay for it?
 
50-60
 
60-70
 
70-80
 
80+
 
 
 
8. Is the current price of Absolut Vodka too high/ too low/ just right?

 
Too High
 
Too Low
 
Just Right
 
 
 
9. Where do you buy Absolut Vodka?
 
Online
 
Duty free
 
Supermarkets
 
Convenience Stores
 
Other
 
 
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