Ad Evaluation | QuestionPro

“Greetings. My name is ………………………. and I am calling you from Showtime. It was our pleasure to receive your call last week and we were happy to feel your interest in Showtime. We are currently conducting a survey amongst the TV audience who are interested in Pay TV and would be grateful if you can spare a few minutes of your time to share your opinions.”

Are you a current Showtime Customer?

Yes

No

Did you subscribe..

Upon / After the call initially made to the Call Center lately

Before the call made to the Call Center lately

How long have you been a subscriber?

1. How did you first hear of Showtime?

a. Print Ad

b. Free TV Ad

c. Radio Ad

d. Outdoor Ad

e. Word of Mouth (from a friend / relative / neighbour / acquaintance)

f. Saw Showtime counter in a shopping mall/outlet

g. Saw it at a friend/relative house

Other (specify)

2. When did you first hear of Showtime?

a. Only very recently (less than one month)

b. Since a while (within 6 months)

c. Since a significant period of time (6 month – 1year)

d. Since long (1-2 years)

e. Since so long (more than 2 years)

f. Can’t remember

3. What was the main reason for calling Showtime last week?

a. Had some queries

b. Wanted to subscribe

c. Other (specify)

4. What made you call at this time in specific?

a. Saw a print ad of Showtime which triggered my interest

b. Saw a TV ad of Showtime that triggered my interest

c. My friend recommended Showtime to me

d. Read a press release/article in print that triggered my interest

e. Other (specify)

5. Have you ever thought of subscribing to Showtime before that time?

a. Yes, I have been thinking for a while to subscribe

b. No, it was the first time that I have considered subscribing

Ad Exposure - Print

6. Did you see any Showtime print ad recently (during the last month)?

Yes

No

7. To which extent did the ad interfere with your decision to call Showtime?

a. To a big extent

b. Had no effect

c. To a limited extent

8. Where did you see the print ad?

9. What was the main message communicated by the ad?

10. Please rate the overall ad appeal on a 10-point scale, where 10 means very appealing and 1 means not appealing at all, any score that is closer to 10 reflects a more positive opinion, whereas a score that is closer to 1 reflects a more negative opinion.

11. What in the ad that was most appealing to you that made you call?

TVC

12. Did you see any Showtime TV ad recently (during the last month)?

Yes

No

13. To which extent did the ad interfere with your decision to call Showtime?

a. To a big extent

b. Had no effect

c. To a limited extent

14. Where did you see the TV ad?

15. What was the main message communicated by the ad?

16. Please rate the overall ad appeal on a 10-point scale, where 10 means very appealing and 1 means not appealing at all, any score that is closer to 10 reflects a more positive opinion, whereas a score that is closer to 1 reflects a more negative opinion.

17. What in the ad that was most appealing to you that made you call?

18. Did you see any other TV ad lately (during the last month)?

Yes

No

19. Where did you see the TV ad?

20. What was the main message communicated by the ad?

21. Please rate the overall ad appeal on a 10-point scale, where 10 means very appealing and 1 means not appealing at all, any score that is closer to 10 reflects a more positive opinion, whereas a score that is closer to 1 reflects a more negative opinion.

Gender

Male

Female

Age

Nationality

Country of current residence

1. KSA

2. UAE

3. Kuwait

4. Other (specify)

Household Income