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  1. Surveys
  2. 2013
  3. February
  4. A
  5. Advertising Effectiveness: Doritos Princess Commer
0%
 
 
Please use this survey to evaluate the Doritos Princess Super Bowl commercial.
 
 
 
How well do you remember this advertisement?
 
Don't remember at all
 
Remember company but not product or ad
 
Remember company and product but not ad
 
Remember ad
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
(Check all that apply)
If you were describing this ad to a friend, would you say this ad is...
 
Active
 
Attention-getting
 
Boring
 
Cheerful
 
Creative
 
Emotional
 
Energetic
 
Genuine/sincere
 
Honest
 
Humorous
 
Informative
 
Irritating
 
Memorable
 
Natural
 
Offensive
 
Pleasant
 
Satisfying
 
Strong
 
Unique
 
Warm-hearted

 
 
Based on what I saw in the commercial...
Strongly Agree Somewhat Agree Neither Somewhat Disagree Strongly Disagree
The ad message is understandable.
The advertisement is believeable
The ad's message is relevant to me.
The benefits described in the ad are believeable to me.
After viewing this ad, I would consider purchasing the product.
This ad is much better than other ads for products in this product category.
 
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