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  1. Surveys
  2. 2016
  3. March
  4. A
  5. Agency Evaluation
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Exit Survey
 
 
Hello:
You are invited to participate in our Agency Evaluation Survey. It will take approximately 10 minutes to complete the questionnaire and we would really value your feedback on your experience with the agency.

Your participation in this study is completely voluntary. However, it is very important for us to learn your opinions, as it would help improve the system.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.

1. Please rate the parameters using the assigned scale [MANDATORY], and add any special comments for that section. It is mandatory to fill out overall comment about the agency

2. Should you have any questions regarding this evaluation, please contact Deepti Shah of RHQ at [email protected],

3. If you have not worked with Cheil and want to opt-out of the evaluation, or if you require technical assistance, please email SixthFactor at XXXXXXXX

Thank you very much for your time and support. Please start with the survey now by clicking on the NEXT button below.
 
 
Please rate the agency on the following parameters on Overall Team and Partnership
Excellent: Always exceptional work Good: Mostly above standards and sometimes exceptional work Satisfactory: Consistently meets standards Unsatisfactory: Mixed, sometimes meets standards, sometimes not Poor: Consistently does not meet standards
* BUSINESS UNDERSTANDING - Agency understands Samsung's business (market, strategy, products & competitors), organisation culture and responds to all briefs consistently.
* QUALITY TEAM - Agency appoints and retains quality people on Samsung's business.
* BALANCED - Agency as a whole provides the right balance of strategic thinking and creative excellence
 
 
 
Below you can add any comment/ feedback regarding the agency's performance on Overall Team and Leadership
   
 
 
Please rate the agency on the following Account Management parameters
Excellent: Always exceptional work Good: Mostly above standards and sometimes exceptional work Satisfactory: Consistently meets standards Unsatisfactory: Mixed, sometimes meets standards, sometimes not Poor: Consistently does not meet standards
* PROCESS - Agency adopts an effective and efficient process-oriented approach in all project dealings.
* INITIATIVE/SOLUTIONS DRIVEN - Agency anticipates issues/challenges, proactively acts/addresses them, and propose solutions when problems arise.
* COLLABORATION - Agency team collaborates openly with other communication partners to deliver a 360 plan.
* CLIENT SUPPORT - Agency provides client with strong support including appropriate documentations and well thought-through viewpoint during meetings.
* NETWORK UTILIZATION - Proactively identifies ways to increase network efficiency by connecting with other markets.
 
 
 
Below you can add any comment/ feedback regarding the agency's performance on Account Management
   
 
 
Please rate the agency on the following Strategic Planning parameters
Excellent: Always exceptional work Good: Mostly above standards and sometimes exceptional work Satisfactory: Consistently meets standards Unsatisfactory: Mixed, sometimes meets standards, sometimes not Poor: Consistently does not meet standards
* INSIGHTS - Agency demonstrates strong analysis, logical thinking and clarity in arriving at the proposed campaign strategy.
* STRATEGY - Agency proposes a robust campaign strategy that is brought to life through innovative, distinctive and implementable creative ideas.
* EFFICIENCY & EFFECTIVENESS - Agency sets clear KPI, actively monitors and evaluates the effectiveness of the communication strategy during and post-campaign with the aim of fine-tuning the strategy and execution for the future.
* UNDERSTANDING - Agency have a keen understanding of the market, strategy, brand and competitors, and uses it to make a difference to the work.
 
 
 
Below you can add any comment/ feedback regarding the agency's performance on Strategic Planning
   
 
 
Please rate the agency on the following Creative parameters
Excellent: Always exceptional work Good: Mostly above standards and sometimes exceptional work Satisfactory: Consistently meets standards Unsatisfactory: Mixed, sometimes meets standards, sometimes not Poor: Consistently does not meet standards
* ON BRIEF - Creative accurately interprets briefs, objectives and strategies
* RELEVANCY - Creative produce relevant ideas that are in line with campaign strategy
* ORIGINALITY - Creative produces original ideas that are media neutral
* INNOVATION - Agency creative team constantly pushes creative boundaries/digital driven/innovation in creative exploration
* RECEPTIVE TO FEEDBACK - Agency creative team is open to feedback on its creative works
* HIGH QUALITY OUTPUT - Agency produces high quality work (e.g. visual treatment, copy-writing)
 
 
 
Below you can add any comment/ feedback regarding the agency's performance on being Creative
   
 
 
Please rate the agency on the following Execution parameters
Excellent: Always exceptional work Good: Mostly above standards and sometimes exceptional work Satisfactory: Consistently meets standards Unsatisfactory: Mixed, sometimes meets standards, sometimes not Poor: Consistently does not meet standards
* BUDGET - Agency takes ownership of client budget and seeks to control cost
* COST vs QUALITY: Agency seeks to balance cost & quality in production
* TIMELINESS - Agency manages the production process effectively to ensure projects are on time and on budget according to pre-agreed targets
* TRANSPARENT - Agency is transparent in all its dealings with client (eg resource allocation / fees)