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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.
Your answers will help us improve so please provide honest feedback. All information will be confidential. |
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| * Are you currently an Air Miles collector? |
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| * In the past 12 months, about how much have you spent on children’s clothing? Your best estimate is okay. | | |
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| * What percentage of that was spent at The Children's Place vs. other retailers? (Must add up to 100%) |
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| | Values must add up to 100 |
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| * When you shop at The Children's Place, how often do you use your Air Miles card to make sure you earn miles? |
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| We would like to know what you think about loyalty and rewards programs. If you are not familiar, a loyalty or rewards program is designed to reward you, the customer. These programs require a relationship between you and a business so that they can recognize your purchases and directly reward you based on those purchases. |
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| Currently, The Children's Place participates in the Air Miles program with which you earn 1 air mile for every $20 you spend and are given various bonus opportunities throughout the year. |
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| * How much do you like this program? |
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| * Approximately, how much more do you spend over the course of a year at The Children's Place in order to earn more miles? |
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| * How much does this program make you feel like a valued customer? |
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| The Children's Place is considering creating a loyalty program called My Place Rewards. In this program, you would earn 5 points for every $1 you spend. Points can be redeemed for a coupon for $5 off a purchase at The Children’s Place. |
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| * How likely would you be to join this program? |
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| * Approximately, how much more would you spend over the course of a year at The Children's Place in order to earn more points? |
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| * How much does this program make you feel like a valued customer? |
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| * How likely would you be to join this program if The Children's Place ended its participation in the Air Miles program? |
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| * If you were to pick between earning Air Miles or the new My Place Rewards points, which would you choose? |
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| Do you have any other additional comments for The Children's Place? | | |
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Just For The Record
The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential. |
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| * How many children (or grandchildren) do you purchase clothing for? | | |
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| What are the ages & genders of the children you purchase clothing for? Please check all that apply
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| * Roughly speaking, in what range does your total annual family income fall? |
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| * Which of the following categories best describes your ethnic background? |
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