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We would appreciate if you would answer the following questions about the current bridal market and how the Alfred Angelo brand competes in your store. The information you provide will aid our ongoing effort to provide you with the best products and service possible. Thank you very much.
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| Starting price point | | | | Ending price point | | |
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| Which BRIDAL BRAND’S ADVERTISING is most effective for your store(pulls the most customers into your store)? | | |
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What percentage of Missy sized and W sized BRIDALS is sold OFF THE RACK vs. SPECIAL ORDER?
MISSY SIZED |
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During the past year, has your OFF THE RACK bridal business changed? |
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| In your opinion, why have your OFF THE RACK sales increased? | | |
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Please rate the Alfred Angelo BRIDAL line on the attributes listed below.
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| Please tell us if there are any changes you would like us to make to our BRIDAL OFFER to better serve you (e.g. products, services, policies)? | | |
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During the past year, have your total BRIDAL GOWN sales changed? (all brands) |
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By what percentage have your BRIDAL sales increased? |
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By what percentage have your BRIDAL sales decreased? |
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| Starting price point | | | | Ending price point | | |
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| Which BRIDESMAID BRAND’S ADVERTISING is most effective for your store (pulls the most customers into your store)? | | |
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Please rate the Alfred Angelo BRIDESMAID line on the attributes listed below.
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| Please tell us if there are any changes you would like us to make to our BRIDESMAID OFFER to better serve you (e.g. products, services, policies)? | | |
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During the past year, have your total BRIDESMAID GOWN sales changed? (all brands) |
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By what percentage have your BRIDESMAID sales increased? |
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By what percentage have your BRIDESMAID sales decreased? |
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SALES, CUSTOMER SERVICE AND CREDIT QUESTIONS |
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17. How do you prefer to buy for your store? |
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In addition to our current Spring Collection, would you also like us to offer a small Fall Collection of bridal and bridesmaid gowns? |
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Please evaluate your Sales Rep on the following attributes:
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| Please tell us if there are any changes you would like us to make to our SALES POLICIES OR OFFERS to better serve you? | | |
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Please evaluate our CUSTOMER SERVICE Reps on the following attributes:
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| Please tell us if there are any changes you would like us to make to our CUSTOMER SERVICE POLICIES OR OFFERS to better serve you? | | |
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Please evaluate your CREDIT rep on the following attributes:
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| Please tell us if there are any changes you would like us to make to our CREDIT POLICIES OR OFFERS to better serve you? | | |
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GENERAL BRIDAL MARKET QUESTIONS: |
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Have you changed how you operate your business in response to the economic conditions of the past few years? |
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| What changes have you had to make to compete in today’s marketplace? | | |
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