An exploration of the impact of customer engagemen

1. Are you a social media user?

Yes

No

2. What social media tools do you use? (Tick all that apply)

3. For what reason are you using social media? (Tick all that apply)

Its immediacy and fastness to disseminate.

Its openness to share and create.

Its connectivesness to communicate and socialize.

Its power of participation.

Its huge information of product/service review.

Its brand community built.

Other

4. Which type of social media communication could win your trust to engage?

5. How much faith you have in engaging in social media activities after recommended by others?

6. Are you committed in engagement when endow you enough power to public information?

Yes

No

7. How much social benefits (e.g. promotional information will make you satisfied to engage?

8. How willing you are to participate in brand advocacy?

9. Please scale for what reason are you engaging in social media platforms?

Interacvity
Word of mouth recommendations
Customer enpowerment
Social benefits
Brand advocacy

10. Which online tools are you using in engaging with brands?