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  3. August
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  5. Apparel-16-MU00126
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Questions marked with a * are required Exit Survey
 
 
Hello/Namaste, I am from Tangram Research & Consultancy, a leading market research organization. We are currently conducting a study among consumers to understand their opinion on some Jeans brand. We would appreciate if you could spare some time and answer a few questions, I assure you that all the data collected will be kept strictly confidential.
 
 
 
* Respondent Name
   
 
 
 
* Address
   
 
 
 
Landmark
   
 
 
 
* Contact Number / Mobile Number
   
 
 
 
* Email Address
   
 
 
 
* Date of interview
MonthDayYear
  
 
 
 
* QA1.Gender
 
Female
 
Male
 
 
 
* QA2. Could you please tell me your exact age in completed years?
   
 
 
 
* QA2.Could you please tell me your exact age in completed years?- Post Code
 
25- 30 years
 
31- 35 years
 
 
 
QA3.Could you please tell me any of your family member work with any of below places?

SELF
 
 
Other
 
 
 
 
QA3.Could you please tell me any of your family member work with any of below places?

FAMILY MEMBER
 
 
Other
 
 
 
 
QA4.Please tell me, if you have been interviewed with any of the market research company in last 3 months?
 
No
 
 
 
* QA5.Could you please tell me, what is your Education?
 
Illiterate
 
Schooling upto 4 yrs
 
Schooling 5 to 9 yrs
 
SSC / HSC
 
Some college but not Graduate
 
Graduate / PG – general
 
Graduate / PG – professional
 
 
 
* QA6.Could you please tell me, what is your occupation?
 
Service
 
Self Employee Professional
 
Professional employee
 
Senior manager in medium/ big size companies
 
Merchant/ Businessman (Owners of medium/big sized com.)
 
Housewife
 
 
 
QA7.Could you please tell me, what is your average monthly household income?
 
Less than Rs. Less than 2 lacs
 
Rs. 2 lacs – 3 lacs
 
Rs. More than 3 lacs
 
Less than 15000 DH
 
15000 – 30000 DH
 
More than 30000 DH
 
 
 
* QA8a.Does your family own any of the following items? Please specify with brand names where relevant.
 
Electricity Connection
 
Ceiling Fan
 
LPG Stove/ Gas Cylinder
 
Two Wheeler
 
Colour TV
 
Refrigerator
 
Washing Machine
 
Personal Computer/ Laptop
 
Four Wheeler
 
Air Conditioner

 
 
 
QA8b Does your family own any agricultural land, by agricultural land I mean land that is under cultivation or plantation?
 
Agricultural Land
 
 
 
QA8c. Mentioned the exact number of standard durables owned
   
 
 
 
QA8d.Please look at this card and tell me the highest level of education of the Chief Wage Earner (CWE) of your household? 
Highest education level of CWE:
 
Illiterate
 
School up to 4Years
 
School5-9 years
 
SSC/HSC
 
Somecollegebut notgraduate
 
Graduate/ Post-graduate-general
 
Graduate /Post-Graduate-Professional
 
 
 
QA8e.Looking at this card, tell me the occupation of the Chief Wage Earner of your household?
 
Unskilled worker
 
Skilled worker
 
Petty Trader
 
Shop Owner
 
Businessman/ Industrialist – No employee
 
Businessman/ Industrialist – 1-9 employee
 
Businessman/ Industrialist – 10+ employee
 
Self employed professional
 
Clerical / Salesman/ Supervisor level/ Officer/Executive
 
 
 
QA9.Could you please tell me, who shops for apparel in the household?
 
I myself take the decision
 
 
 
QA10.Could you please tell me, who in your household take decision on purchasing of Apparel?
 
I myself take the decision
 
 
 
QA11.Could you please tell me, have you purchase Branded appeal for yourself in last 6 MONTHS?
 
Yes
 
 
 
QA12.Could you please tell me, have you purchase Branded Jeans for yourself in last 6 months?
 
Yes
 
 
 
QA13.Could you please tell me, which brand of Jeans are you aware of?

Top of Mind
 
UCB
 
Tommy Hilfiger
 
Diesel
 
Gas
 
Armani
 
US Polo
 
Calvin Klein
 
Marks & Spencer
 
Allen Solly
 
Lee
 
Pepe Jeans
 
Forever 21
 
Nudie
 
ZARA
 
Wills Lifestyle
 
Big John
 
Spykar
 
Vero Moda
 
AND
 
Levis
 
Mango
 
Van Heusen
 
Louis Vuitton
 
Wrangler
 
Uniqlo
 
Edwin
 
Salsa
 
Other
 
 
 
QA14.Could you please tell me, which all other brands of Jeans you aware of? 

UNAIDED AWARENESS
 
UCB
 
Tommy Hilfiger
 
Diesel
 
Gas
 
Armani
 
US Polo
 
Calvin Klein
 
Marks & Spencer
 
Allen Solly
 
Lee
 
Pepe Jeans
 
Forever 21
 
Nudie
 
ZARA
 
Wills Lifestyle
 
Big John
 
Spykar
 
Vero Moda
 
AND
 
Levis
 
Mango
 
Van Heusen
 
Louis Vuitton
 
Wrangler
 
Uniqlo
 
Edwin
 
Salsa
 
Other

 
 
 
QA15.Could you please look at this show card and tell me which all brands of Jeans are you aware of?

AIDED AWARENESS
 
UCB
 
Tommy Hilfiger
 
Diesel
 
Gas
 
Armani
 
US Polo
 
Calvin Klein
 
Marks & Spencer
 
Allen Solly
 
Lee
 
Pepe Jeans
 
Forever 21
 
Nudie
 
ZARA
 
Wills Lifestyle
 
Big John
 
Spykar
 
Vero Moda
 
AND
 
Levis
 
Mango
 
Van Heusen
 
Louis Vuitton
 
Wrangler
 
Uniqlo
 
Edwin
 
Salsa
 
Other

 
 
 
QA16.Could you please tell me, which brands of Jeans have being using since last 1 year?
 
UCB
 
Tommy Hilfiger
 
Diesel
 
Gas
 
Armani
 
US Polo
 
Calvin Klein
 
Marks & Spencer
 
Allen Solly
 
Lee
 
Pepe Jeans
 
Forever 21
 
Nudie
 
ZARA
 
Wills Lifestyle
 
Big John
 
Spykar
 
Vero Moda
 
AND
 
Levis
 
Mango
 
Van Heusen
 
Louis Vuitton
 
Wrangler
 
Uniqlo
 
Edwin
 
Salsa
 
Other

 
 
 
QA17.Could you please tell me, which brands of Jeans have being using since last 6 months?
 
UCB
 
Tommy Hilfiger
 
Diesel
 
Gas
 
Armani
 
US Polo
 
Calvin Klein
 
Marks & Spencer
 
Allen Solly
 
Lee
 
Pepe Jeans
 
Forever 21
 
Nudie
 
ZARA
 
Wills Lifestyle
 
Big John
 
Spykar
 
Vero Moda
 
AND
 
Levis
 
Mango
 
Van Heusen
 
Louis Vuitton
 
Wrangler
 
Uniqlo
 
Edwin
 
Salsa
 
Other

 
 
 
QA18.Could you please tell me, which all brands you are currently using?
 
UCB
 
Tommy Hilfiger
 
Diesel
 
Gas
 
Armani
 
US Polo
 
Calvin Klein
 
Marks & Spencer
 
Allen Solly
 
Lee
 
Pepe Jeans
 
Forever 21
 
Nudie
 
ZARA
 
Wills Lifestyle
 
Big John
 
Spykar
 
Vero Moda
 
AND
 
Levis
 
Mango
 
Van Heusen
 
Louis Vuitton
 
Wrangler
 
Uniqlo
 
Edwin
 
Salsa
 
 
 
* QA19.Could you please tell me, how frequently do you purchase apparel/Jeans of the above mentioned brands?
 
3- 4 times a year
 
2 – 3 times a year
 
 
 
QA20.Could you please tell me on an average how much do you spent on purchasing Jeans in a single shopping spree?
 
Less than Rs. 5000
 
Rs. 5000 –Rs. 7000
 
Rs. 7000 – Rs. 10,000
 
More than Rs. 10000
 
Less than 300 DH
 
301 DH – 400 DH
 
401 DH – 500 DH
 
More than 500 DH
 
 
 
Q1a.How frequently do you buy apparel for yourself?
 
At least once a month
 
Once every 2-3 months
 
Twice a year
 
Once a year
 
Once every 2 years or lesser
 
 
 
Q1b.How frequently do you buy Jeans for yourself?
 
At least once a month
 
Once every 2-3 months
 
Twice a year
 
Once a year
 
Once every 2 years or lesser
 
 
 
Q2.Can you please tell me, according to you, which all Product Features you considered while buying or shopping your Apparel?
 
Material/fabric quality
 
Fit
 
Comfort
 
Style
 
Design
 
Colours
 
Previous experience of usages
 
Other

 
 
 
Q3.Please give the rank on Product Feature considering for buying or shopping your Apparel. Where Rank 1 is Most important parameter, Rank 2 is next and Rank 3, and so on.....till Rank 5
Material/fabric quality
Fit
Comfort
Style
Design
Colours
Previous experience of usages
Other-1
Other-2
Other-3
Other-4
Other-5
 
 
 
Q4.Can you please tell me, according to you which all parameters do you consider for Premium Apparel?
 
Colour of apparel
 
Design and style
 
Material quality
 
Advertisement
 
Availability at specific store
 
Made as per requirement
 
Brand repute & Image
 
Size range
 
Product range
 
Cost/price
 
Comfort
 
Status Symbol
 
Country of Manufacture
 
Texture
 
Elaborate Accessories
 
Type of wash
 
Other

 
 
 
Q5.Please give the rank on PREMIUM APPAREL PARAMETERS considering for buying or shopping your Apparel. Where Rank 1 is Most important parameter, Rank 2 is next and Rank 3, and so on.....till Rank 5
Colour of apparel
Design and style
Material quality
Advertisement
Availability at specific store
Made as per requirement
Brand repute & Image
Size range
Product range
Cost/price
Comfort
Status Symbol
Country of Manufacture
Texture
Elaborate Accessories
Type of wash
Other-1
Other-2
Other-3
Other-4
Other-5
 
 
 
Q6.Please tell me what are the triggers/ reasons/ occasions for buying Jeans/denim for yourself?
 
When I feel my clothes are looking old
 
When my apparel wear out
 
When the comfortness of apparel goes away
 
When there is damage or tear to my regular cloths
 
When someone recommend me to try something new
 
Seeing my friend shopping influence me to shop
 
When I want to try new look
 
Any special occasion like Wedding or Party
 
Going for vacation
 
When some new season launches are announced
 
When there is sale/Discount on
 
When I see interesting Ad
 
When favourite actor/actress shown in Ad
 
When I invited by direct mail/message
 
When I get free coupon/ Voucher
 
When I get bore with my usual cloths
 
When I feel I have worn same apparels many times
 
When I see something new/interesting while shopping
 
Come across with new showroom
 
Come across with new brand

 
 
 
Q7.Could you please tell me, from where do you purchase jeans?
 
Malls
 
Branded Shop
 
Online
 
Multi Branded Apparel Shop
 
Stand alone store
 
Other

 
 
 
Q8.Can you please tell me, according to you which all parameters do you consider for premium Jeans?
 
Colour of apparel
 
Design and style
 
Material quality
 
Advertisement
 
Available at specific store
 
Made as per requirement – custom made
 
Brand repute & Image
 
Product range
 
Size range
 
Cost/price
 
Comfort
 
Status symbol
 
Country of Manufacture
 
Texture
 
Accessories
 
Type of wash
 
Other

 
 
 
Q9.Please give the rank on PREMIUM JEANS PARAMETERS considering for buying or shopping your Apparel. Where Rank 1 is Most important parameter, Rank 2 is next and Rank 3, and so on.....till Rank 5
Colour of apparel
Design and style
Material quality
Advertisement
Available at specific store
Made as per requirement – custom made
Brand repute & Image
Product range
Size range
Cost/price
Comfort
Status symbol
Country of Manufacture
Texture
Accessories
Type of wash
Other-1
Other-2
Other-3
Other-4
Other-5
 
 
 
Q.10. According to you what is the key things/Parameters/Features that differentiate between Premium Jeans brand and other Jeans brands?
   
 
 
 
Q11.Could you please tell me, is region a critical parameter while purchasing Premium Jeans Brand?
 
Yes
 
No
 
 
 
Q12. Why do you think region is critical parameter while purchasing Premium Jeans Brand?
   
 
 
 
Q13.Could you please tell me, is Japanese Jeans Brand is different from European or American brands?
 
Yes
 
No
 
 
 
Q14.Could you please tell me, how Japanese Jeans Brand different from European or American brand?
   
 
 
Q15.I have with me a list of attributes which people like you, have used to describe brands, can you please tell me with the help of this card to what extent do you agree that _____ (MENTION THE WORD GIVEN BELOW) associated with PREMIUM JEANS BRAND on a scale of 1 to 5 where 1 is Disagree completely & 5 Means Agree Completely?
Marks & Spencer ZARA Diesel Levis Big John Edwin Uniqlo Nudie Salsa
Confident
Friendly
Fun
Active
Traditional
Modern
Trendy
Fashionable
Trustworthy
Young
Marks & Spencer ZARA Diesel Levis Big John Edwin Uniqlo Nudie Salsa
Aesthetic
Mature
Smart
Popular
Energetic
Dull
Hardworking
Humorous
Intelligent
Colourful
Marks & Spencer ZARA Diesel Levis Big John Edwin Uniqlo Nudie Salsa
Aggressive
Honest
Practical
Sophistication
Stylish
Overall good brand
Brand used by many
Morden Brand
High value for money
Brand for people like me
Marks & Spencer ZARA Diesel Levis Big John Edwin Uniqlo Nudie Salsa
It is macho brand
It is premium brand
Is a leader in its category
It is a upcoming brand
It is very popular these days
Value for money product
It is a product I like I want
Brand recommended by many
Has good promotions
International brand
Marks & Spencer ZARA Diesel Levis Big John Edwin Uniqlo Nudie Salsa
It is local brand
It is economical
Easy Availability
It is caring brand
Maintains high standards of quality
Aspiration to have such brand
It is a status symbol
Reliable brand/ Never let me down
Good previous experience
High selling brand
 
 
Q16.Please take a look at this card. It has some statements written on it. I will now read out the names of brands of Jeans to you. As I read out each brand name, can you please tell me which one of these statements applies to each brand? Please note that only one statement can be used for one brand. There is no right or wrong answers. We are only interested in your opinion.
Marks & Spencer ZARA Diesel Levis Big John Edwin Uniqlo Nudie Salsa
I have never used this brand, nor do I want to
I have used this brand but I wouldn’t use it again
I have never heard of this brand before
I have heard of this brands but it’s not one I know much about
I have never used this brand but I would like to
It’s not a brand I tend to use, but every now and again I might have to
It’s a brand I use, but there are others I would consider before this one
It’s one of my favourite brands along with others
It’s almost always the first brand I consider for purchase, but I also purchase others
It’s the only brand I use
 
 
Q17.Please take a look at this card and tell me on a scale of 1 -5, how will you rate your overall liking about ________ (Mention the Jeans brand name) brand?
Dislike Extremely Dislike Neither Dislike nor like like Like Extremely
Marks & Spencer Jeans
ZARA Jeans
Diesel Jeans
Levis Jeans
Big John Jeans
Edwin Jeans
Uniqlo Jeans
Nudie Jeans
Salsa Jeans
 
 
Q18.Please tell me on the scale of 1-5, to what extent are you likely to purchase _________ (Mention the brand name) brand if available?
Will Definitely not buy Will not buy Neutral Will buy Will Definitely buy
Marks & Spencer Jeans
ZARA Jeans
Diesel Jeans
Levis Jeans
Big John Jeans
Edwin Jeans
Uniqlo Jeans
Nudie Jeans
Salsa Jeans
 
 
 
Q19.Could you please tell me, What things would make you change to another Jeans brand?
   
 
 
Q20.Please take a look at this card. It has some statements and price written on it. Please tell me which price is applies to each statement
Rs.3500 Rs.4000 Rs. 4500 Rs. 5000 Rs. 5500
A.    At what price does the product start to be too expensive and you would not consider buying it?
B.     At what price dose the product start to seem Expensive but you would still consider buying it?
C.     At what price does the product start to seem inexpensive but you would still consider buying it?
D.    At what price does the product start to be so inexpensive that you would doubt its quality and would not consider buying it?
 
 
Q21.Please take a look at this card. It has some statements and price written on it. Please tell me which price is applies to each statement
350DH 400 DH 450 DH 500 DH 550 DH
E.     At what price does the product start to be too expensive and you would not consider buying it?
F.      At what price dose the product start to seem Expensive but you would still consider buying it?
G.      At what price does the product start to seem inexpensive but you would still consider buying it?
H.     At what price does the product start to be so inexpensive that you would doubt its quality and would not consider buying it?