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2012
March
A
Apple Inc. Products Questionnaire
Apple Inc. Products Questionnaire
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Q1. Have you purchased the product from Apple Inc?
Yes
No
Q2.Are you satisfied with the product quality?
Yes
No
Q3. Are you satisfied with the product service?
Yes
No
Q4. How does the price of Apple’s products compare with others in the industry?
Higher premium price
Similar premium price
Lower premium price
Q5.Why you pay for the product premium price?
Product feature
Design innovation
Availability of software and peripherals
Corporate reputation
High-quality
After-sales support
Q6. Where did you hear about Apple’s product?
Internet
Magazine or Newspaper
Advertisement on TV
Apple store
From relatives or friends
Q7. Which part of the product attracts you?
Fashionable appearance design
User-friendly
Product quality
Product integration
After-sales service
Cost-performance ratio high
Brand reputation
Q8. Why do you think Apple's products are more popular than competitors?
High security
After-sales service
Marketing and sales
Corporate reputation
The CEO’s personal charisma
Quality and design of product
Q9. Will you purchase product from Apple in the future?
Yes
No
Maybe
Q10. Which sentence would you see describes Apple’s products?
Stand for corporate culture
Innovative brand leader in fashion
The king of the touch technology
Aspirational and luxurious brand
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