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  5. ASSA ABLOY Phoenix Mobile Offerings Study
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Hello:
Thank you for your participation. This survey should take you less than 5 minutes to complete and all responses are completely confidential.

We appreciate your feedback!
ASSA ABLOY Phoenix Voice of the Customer Team

Please start with the survey now by clicking on the Continue button below.
 
 
 
Do you own any of the following devices? Please include work-issued devices as ownership in this instance. (Select all that apply)
 
Blackberry smartphone (any model)
 
Apple iPad (any model)
 
Windows smartphone (any brand/model)
 
Google/Android smartphone (any brand/model)
 
Windows tablet (any brand/model)
 
Google/Amazon tablet (any brand/model – includes Kindle Fire tablets)
 
Apple iPhone (any model)

 
 
Of the device(s) you mentioned, do you typically use them for work, personal reasons or both? (Choose one)
 
 
Which of the following activities do you do typically conduct on your mobile device(s) for work or personal reasons? (Select all that apply)
 
 
 
Approximately how many apps total do you currently have downloaded on your iPad?
 
Less than 5
 
5-10
 
11-20
 
More than 20
 
Don’t know
 
 
 
How would you describe your comfort level using the iPad and its different features and options?
 
5 Extremely Comfortable
 
4
 
3
 
2
 
1 Not at all Comfortable
 
 
 
Have you downloaded the ‘Product Guide’ app from ASSA ABLOY Phoenix that includes information on Adams Rite, HES and Securitron products?
 
Yes
 
No
 
Don’t know
 
 
 
How did you learn about the ‘Product Guide’ app? (Select all that apply)
 
ASSA ABLOY Phoenix staff
 
Apple App Store
 
Email from ASSA ABLOY Phoenix
 
Webinar/conference call from ASSA ABLOY Phoenix
 
ASSA ABLOY Intranet
 
Co-worker
 
ASSA ABLOY brand website for Adams Rite, HES and/or Securitron
 
Don’t remember
 
Other
 

 
 
 
How long have you had the ‘Product Guide’ app on your device?
 
Less than 6 months
 
More than 6 months/less than a year
 
More than 1 year/less than 2 years
 
2 years or more
 
 
 
In general, how often do you typically use the ‘Product Guide’ app?
 
I’ve downloaded, but never used it
 
Rarely – I’ve only used is a couple time
 
Sometimes – less than once a month
 
Regularly – a couple times a month
 
Often – I use it on a weekly, sometimes daily basis
 
 
 
Approximately what percentage of time using the ‘Product Guide’ app is spent on the following activities? (Please allocate a percentage of time to each situation - the total must equal 100)

What percentage of time do you spend...
...personally getting updated and studying products.
...showing photos to customers on a sales call.
...showing video to customers on a sales call.
...answering specific questions on a sales call.
...accessing lead forms.
...getting contact information/sending an email.
...doing something else.
0
Values must add up to 100
 
 
How useful have you found the following ‘Product Guide’ offerings?
5 Extremely Useful 4 3 2 1 Not at all Useful Have Not Used
Brand landing page
Product overview page
Product photos
Product videos
Product detail
Catalog pages
Email contacts
Lead forms
 
 
How would you rate the ‘Product Guide’ app on the following attributes?
5 Excellent 4 3 2 1 Poor N/A
Ease of navigation
Search function capability
Quality of videos
Quality of photos
Amount of product detail provided
Accuracy of product detail provided
Is kept up to date with new products
Ability to easily forward/share informaton
Ability to easily request additional product information
Opinion of the ‘Product Guide’ app overall
 
 
 
What suggestions would you make to improve the usability of the ‘Product Guide’ app for your needs?
   
 
 
 
What information, if any, could ASSA ABLOY Phoenix provide that would encourage you to reference the ‘Product Guide’ app more often?
   
 
 
 
What is the primary reason you have not downloaded the ‘Product Guide’ app?
 
Too busy, have not gotten around to it.
 
Used it before and did not find it helpful
 
Heard negative comments about it
 
No use for it, prefer to access information elsewhere (online, in print etc.)
 
Not comfortable using apps on the iPad
 
Did not know where to find/access it
 
Was not aware of it
 
Had trouble downloading it
 
Other, Please Specify
 
 
 
 
Are there other apps that you’ve found to be useful and well designed for your sales work? Please list the app(s) and what you find most helpful, or say NONE.
   
 
 
 
What other tools, information, or options would you like to see ASSA ABLOY Phoenix offer via an app or other online tool?
   
 
 
 
When it comes to ASSA ABLOY Phoenix (Adams Rite, HES and Securitron) product information, how do you prefer to receive product information? Please pick up to 3.
 
Brand websites
 
ASSA ABLOY DSS Intranet
 
ASSA ABLOY Phoenix staff (Marketing, Product Management etc.)
 
Directly from Sales Management
 
E-newsletters
 
Webinars
 
Sales meetings
 
Catalogs
 
iPad app
 
Other, Please Specify
 

 
 
 
How long have you been a part of the ASSA ABLOY sales organization?
 
Less than a year
 
1 – 2 years
 
2 – 5 years
 
6 – 10 years
 
More than 10 years
 
 
 
Which of the following best describes your position/sales organization?
 
DSS Sales
 
DSS Sales/EMS Aftermarket Sales Hybrid
 
EMS Aftermarket Sales/Independent Agency
 
Other ASSA ABLOY Employee