Audi Sales Survey

How many visits to our showroom did you make before purchasing (including today)?

3 +

2

1 (This is my first visit)

(Did not answer)

Did you purchase:

New Vehicle

Pre-Owned Vehicle

(Did not answer)

Did you get any information before coming?

Nope, I just came straight here

Used AudiUSA.com to build a vehicle using the configurator

Used third‐party site (e.g. Edmunds, AutoTrader, KBB) to get information

Called to get Vehicle Inventory, Vehicle Information, or Pricing

Used AudiMV.com to get Vehicle Info (via e‐mail conversation)

Used AudiMV.com to get information (but did not call or e‐mail)

Contacted my usual Salesperson

(Did not answer)

What kind of Mobile Phone / Device do you use?

Touch‐Screen Smartphone (Apple iPhone, Blackberry Storm, etc.)

Non Touch‐Screen Smartphone (Can still get E‐mail, Internet, etc.)

Ordinary Cell Phone (No E‐mail / Web / PDA / Smartphone capability)

(Did not answer)

Would you surf the mobile web on your phone to:

Check Vehicle Inventory

Schedule a Test‐Drive

Ask a question about a vehicle or its features

Ask for a Vehicle Price / Lease Quote / Financing Rates

I don’t have the internet on my phone

I’d rather use my desktop or laptop computer for this

(Did not answer)

If you came here to test‐drive a car and didn’t buy it that day, we would probably follow up with you to give you more information. How would you prefer we do that?

Call me

E‐mail me

Text me

(Did not answer)

Are you on Facebook or MySpace?

No

Yes, but I never really check it

Yes, I’m on it more than once a week

Do you browse Facebook / MySpace to find interesting social gatherings?

Do you regularly attend events that your friends post?

Do you browse Facebook / MySpace for consumer product reviews or information?

(Did not answer)

Do you subscribe to anyone’s Twitter posts?

No

Yes - family members only

Yes – family, friends, & celebrities only

Yes - people and businesses alike

(Did not answer)

When you shop for things online, what is most important to you?

High‐quality photographs of items for sale

Maximum product details and specifications

Brand information, news, and culture

User comments and reviews

Video reviews, tutorials, and how‐to’s

Website simplicity (ease of use)

(Did not answer)

Which of these dealerships (or their websites) did you visit or call before today?

Out of these aspects of our dealership, which is the most important to you?

Is the primary driver of the vehicle:

Male

Female

Shared among the household

(Did not answer)

Primary driver age group?

What model is it?