Audience Research

Hello:
You are invited to participate in our survey for our Horror Movie Trailer. In this survey, approximately 45 people will be asked to complete a survey that asks questions about their general movie tastes and expectations.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

What is your gender?

Male

Female

Other

How old are you?

16 - 18

19 - 21

22 - 30

31+

What is your ethnic group?

White (Welsh, Irish, British, other)

Black/African/Caribbean/Black British

Indo-Asian (Indian, Pakistani, Bangledeshi, other)

Oriental Asian (Chinese, Japanese, Korean, FIlipino, other)

Hispanic

Other

On average how often do you go to the cinemas?

Choose one if not more, other than going to the cinema, where else would you go to see a movie?

DVD

TV (movie channels such as Film4)

Streaming websites and apps

Downloading movies from online

None at all

Other

What are your favourite movie genres?

If you do watch movies from the Horror genre, why? If not, why not? (Please state if you do or don't)

What would you expect to see in a horror film?

Rank the following of what you think is important in any movie of any genre. (1 being the most important)

Storyline
Typage (How the character looks, whether they look for the part they are acting)
Actor's performance
Prop Quality
Music