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* Into which age range do you fall?
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* Are you currently working as a bartender?
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| * Have you been employed as a bartender within the past six months? |
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* How long have you been bartending?
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On a scale of 1-5, how interested are you in creating signature drinks, drink specials or other specialty cocktails?
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On a scale of 1-5, how would you rank your level of influence in selecting which brands of spirits go into an ordered mixed drink or cocktail?
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* Do you or anyone in your immediate family work in any of the following fields?
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* Which types of bars have you worked in?
Select all that apply.
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* Which type of bar are you currently working in?
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* In which type of area is the bar you are currently working in located?
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* How do you usually learn about new mixed drinks or specialty cocktails?
Select all that apply.
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* What are your top sources (up to 2) of information when it comes to learning about new mixed drinks or specialty cocktails?
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On a scale of 1 – 5, when it comes to wine and spirits companies, how interested are you in a particular brand’s:
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On a scale of 1 – 5, as a bartender, how interested would you be in participating in each of the following if sponsored by a liquor/spirits company?
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* Which of the following types of activities sponsored or organized by a liquor/spirits company have you participated in within the past 12 months?
Select all that apply.
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On a scale of 1 – 5, how interested would you be in a liquor/spirit brand engagement program designed to educate and/or reward bartenders?
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* Have you heard of any liquor/spirit brand engagement programs that educate and/or reward bartenders?
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| * Which liquor/spirit brand(s) do you know of that offer engagement programs to educate and/or reward bartenders?
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* Have you participated in an engagement program with a liquor/spirit brand to educate and/or reward bartenders?
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| * Which liquor/spirit brand is/was the engagement program that you participated in associated with?
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* Which of the following type of engagement programs to educate and/or reward bartenders sounds most appealing to you?
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If you were enrolled in a program such as this to educate and/or reward bartenders, how compelling are each of the following incentives on a scale of 1-5?
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* Which of these incentives would motivate you the most to enroll in a liquor/spirits program to educate and/or reward?
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| * Are there other perks or rewards a liquor/spirits brand could offer that would interest you?
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Which of the following do you use regularly?
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On a scale of 1 – 5, please rank Jack Daniel’s on the following attributes.
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| * What is the first word or phrase that comes to mind when you think of Jack Daniel's? | | |
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On a scale of 1 – 5, please rank how familiar are you with each of the products included in the Jack Daniel’s family of brands.
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* Which of the following Jack Daniel’s brands does your bar carry and actively sell? Select all that apply.
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* Which of the following Jack Daniel’s brands do you regularly drink as a consumer? Select all that apply.
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* Which state do you live in?
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* Into which ethnic group do you classify yourself?
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* Into which range does your household income fall?
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