Surveys
2013
October
B
BigYellowBag Customer Survey

BigYellowBag Customer Survey

BigYellowBag Survey

Hello:
You are invited to participate in our survey regarding our BigYellowBag products. It will take approximately 10-12 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Peter Rauwerda by email at [email protected]

At the final question of the survey you will be entered into our draw to win one of three gift certificates worth $500, $300 and $200.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

I Agree

* Have you ever purchased a BigYellowBag?

Yes

How have you used the BigYellowBags? (Select all that apply)

Overseeding the lawn

Topdressing the lawn

Flowerbeds

Vegetable Garden

Other

How do you prefer to purchase your BigYellowBag?

In Person

Over the Phone

Online

Which Type of phone number would you prefer to call?

855-424-4224

905-389-1315

855 4BIG BAG

Does not matter

Would having a toll free number deter you from calling?

Yes

Which Business name do you think most people know us by?

Hamilton Sod

Greenhorizons Sod Farms

BigYellowBag

Please indicate all the elements that you can remember that were on the outside of the BigYellowBag that you have purchased?
(Select all that apply)

BigYellowBag Logo

1 800 number

Local number

Flowers

Green Top

"Greenhorizons"

"Hamilton Sod"

"Black Garden Soil"

Yellow

Green

Other

What prompts you to purchase a BigYellowBag? (Select all that apply)

Family member/Spouse

Letter in Mail

Newspaper Advertisement

Television Advertisement

Radio Advertisment

Coupon Book / Magazine

Home Show

Outdoor Advertising

Arena / Sport Field Advertising

Other

When you considered purchasing your BigYellowBag, what items influenced your decision.

	Less Influence	Influenced	More Influence
* Recommendation from others (Friend, Relative, College, etc)

* Print Advertisement (Paper, Magazine, Coupon Book)

* Online Research (Google, Bing etc.)

* Email sent by BigYellowBag

* Previous Purchase

* Facebook

* Twitter

* BigYellowBag Donations to Community Fundraising

* Trucks in Neighbourhood

* Bags in Neighbourhood

Please indicate which Member of your household makes the decision to purchase the bag? (not necessarily the person who orders it)

Male

Female

How do you determine good soil? (Select all that apply)

Someone tells you its good

If it is triple mix

If it is Quad mix

A brand name

How it feels, shovels and spreads

How it grows plants

How black "rich" it is

"Premium" soil

Potting soil

Other

Please rate the following soil types relating to Quality:

	Poor Quality	Average Quality	High Quality
Black Garden Soil

Natures Blend

Sandy Loam

Peat

Black Loam

Triple Mix

Decomposed Manure

Potting soil

Organic Soil

Clay soil

Compost soil

Topsoil

How do you rate the Overall Quality of the BigYellowBag Soil?

Well Above Average

Above Average

Average

Below Average

Well Below Average

Can you tell us why you rate the Quality of BigYellowBag Soil ${piping_text}?

Do you have any suggestions on how we can improve the Quality of the soil?

Yes

When do you think you would buy another BigYellowBag?

This Season

Next Season

Within two years

Maybe Sometime

Very UnLikely

What can we do to win your business back?

What is your preferred method of Payment?

Cheque

Cash

Credit Card

Debit Card

3 Easy Payments (for a small fee)

Other

What payment scenario would you prefer?

Pay $132.00 Less $10 discount

Make 3 Payments of $44 over 3 Months (Total $132)

No preference

Is there a soil or other product that you would like to see delivered in the BigYellowBag?

Yes

Are there any questions or comments you would like to share?

What is your gender?

Male

Female

Prefer not to answer

Which of the following categories describes your age?

Younger than 18
18-24
25-34
35-44
45-54
55-64
65 or older
Prefer not to answer

Which of the following Categories best describe your household annual income?

Under $15,000
$15,000 - $29,000
$30,000 – $44,999
$45,000 - $59,999
$60,000 - $74,999
$75,000 - $89,999
$90,000 - $99,999
Over $100,000
Prefer not to answer