BizBash

Thank you for taking the time to share your opinions. This survey should take no more than 10 minutes to complete. We thank you again for providing your valuable insight. You will be entered in the drawing upon completion.

* Which of the following best describes your current job?

I work for a corporation, association, non-profit, etc. as an in-house resource responsible for planning/producing/influencing events and/or meetings

I supply products and/or services to the event and meeting industry (catering, design, venue, rentals, lighting, etc.)

I own an event or meeting planning firm

I work for an independent event, meeting planning firm or third party agent to plan/produce/influence events and/or meetings

Other

* What is your company's annual budget for events/meetings?

Less than $50,000

$50,000 - $100,000

$100,001 - $250,000

$250,001 - $500,000

$500,001 - $1,000,000

More than $1,000,000

What is your company’s average budget per event/meeting?

What is the overall average budget per event/meeting that you manage?

Less than $50,000

$50,000 - $100,000

$100,001 - $250,000

$250,001 - $500,000

$500,001 - $1,000,000

More than $1,000,000

* How does your organization typically measure the return on investment for an event?

Qualitative feedback (executive satisfaction, participant enjoyment, etc.)

Quantitative metrics (ticket sales, product sales, etc.)

It varies significantly based on type of event

There is no formal return on investment system or feedback loop

Other

* Which of the following responsibilities do you have in event and meeting planning? (Please select all that apply.)

* What is your lead time to produce a typical event?

How important are the following factors when selecting an event date?

Who is involved in the planning process for your organization’s events and meetings? (Please select all that apply.)

Who, on the client side, is involved in the planning process for their events and meetings? (Please select all that apply.)

Please rate the influence of each of these groups on purchases made for events or meetings.

How important is each of the following sources of information when you are trying to find and learn about potential vendors?

How important are the following factors when selecting vendors for your events or meetings?

* What percentage of the time are RFPs issued to vendors for a significant event (with more than 100 attendees)?

0%-25%

26%-50%

51%-75%

76%-100%

How frequently do you reevaluate each of the following types of vendors?

How are events used as a part your organization’s overall marketing strategy? (Please select all that apply)

How are events used as a part your typical client’s overall marketing strategy? (Please select all that apply)

Events are not typically part of the marketing strategy

Training to educate users about products to stimulate sales

Client entertaining to solidify relationships

Customer acquisition and demand generation

Motivational events (incentives) to stimulate sales

Internal events to make workers more productive

Other

Please indicate to what extent you agree or disagree with the following statements about event planning today as compared to 2 years ago?

* What is the most difficult part of your job today?

Shrinking budget

Staying on top of the industry and its evolution

Greater financial scrutiny

Procurement department involvement - greater process complexity

Less organizational support for events as a strategy

Shorter lead time

Staff layoff and departmental changes

Other

* What event or meeting industry trade shows have you been to in the last year? (Please select all that apply.)

Hospitality Sales and Marketing Association International

Best Events Expo

Event Solutions Conference & Tradeshow

The Special Event

COPE EVENTPOWER

BizBash Expo

Regional trade show(s)

None of the above

* Which of the following trade print publications do you regularly read? (Please select all that apply.)

* Which of the following online resources do you use to plan events and meetings? (Please select all that apply.)

* How did you first learn about BizBash?

Please rate how frequently you access each of the following BizBash products.

How important are each of these products in helping you to plan events?

How much do each of the following items influence your decision to book specific vendors?

How important to you are each of the following things for an industry magazine/website to deliver?

How satisfied are you with what BizBash delivers in these areas?

How important to you are these elements of BizBash’s print magazine?

Please indicate the extent to which you agree or disagree with the following statements about BizBash.

* Have you ever contacted an event or meeting resource that you had never used before as a result of an advertisement in BizBash (print magazine or online)?

Yes

How much would each of the following types of information in the BizBash online vendor directory listings impact your selection of vendors?

* Do you currently advertise with BizBash?

Yes

* What kind of return on investment do you believe you are getting from your BizBash advertising?

* Why do you not advertise with BizBash?

We used to and weren’t seeing results

Their program is not flexible enough

We don’t advertise at all

It is too expensive

My prospects aren’t reading/visiting BizBash

I do not anticipate appropriate ROI

Other

* How do you typically find new clients? (Please select all that apply.)

Online search engine marketing/optimization

Investing in a strong website to represent the firm

Advertising in relevant media sources such as BizBash

Trade shows

Word of mouth/referral

Outbound direct solicitation

Find leads in media sources such as BizBash

Other

How interested are you in having the following content areas included in your online BizBash vendor directory listing?

* For which of the below areas would you be willing to make an investment if you could include them in your online BizBash vendor listing? (Please select all that apply.)

How interested would you be in the following types of advertising/listing opportunities with BizBash?

* What best describes your primary function within your organization?

* What is your title?

* How long have you been involved in event and meeting planning?

* How many events or meetings do you plan/work on/influence each year?

* Do you generally sub-contract with other vendors for the events that you do?

Yes

* What type of events/meetings do you plan/work on/influence? (Please select all that apply.)

* Which of the following industries do you plan/work on/influence events for? (Please select all that apply.)

* Which of the following geographic areas do you work events in? (Please select all that apply.)

* Which of these categories describes the primary services you provide? (Please select all that apply.)

* What is your gender?

Male

Female

* Into which age range do you fall?

Please enter your email address if you wish to be entered for a chance to win 50,000 American Express Membership Rewards® points.

* Would you be interested in participating in a 30 minute follow up phone conversation about BizBash and the event/meeting planning industry? All individuals selected to participate will receive a $10 Starbucks Card and be entered in an additional drawing for a chance to win a $100 American Express Gift Card.

Yes

Please provide your name and contact information below. If you are selected to participate, a member of the third-party research firm, Finch Brands, will contact you to schedule a conversation.

* First Name :
* Last Name :
* Phone :
* Email Address :