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I,K.BHAVYA CHAND GUPTA, student of Vignana Jyothi Institute of management, am conducting research on consumers’ preference towards bourbon biscuits as part of my dissertation in partial fulfilment of my PGDM degree. I would like you to help me in completing the project by kindly filling the questionnaire as it forms an important part of my study. I assure you that your responses will be kept confidential and strictly used only for academic purposes.
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| 1.Rate the following brands in terms of product awareness from 1 to 5, 1 being the lowest and 5 being the highest
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| britannia | |
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| sufeast | |
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| parle | |
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| others | |
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| 2.Rate the the following brands in order of buying and consumption preference.
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| patanjali | |
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| britannia | |
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| parle | |
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| sunfeast | |
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| 3.What are the reasons which made you choose the perfect brand of biscuits |
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| 4.Who makes/influences decisions to buy biscuits? |
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| 6.Do you think celebrity endorsement have effect on brand preference? |
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