Brand Audit

Questions marked with an * are required

* What is your station called?

* Does your station use the PBS multi-platform, primetime brand package that was introduced in 2009?

If you do not use the PBS multi-platform, primetime brand package, why not? Please check all that apply.

We use our own graphics package

We are using the older PBS graphics package (before 2007)

We are trying to differentiate ourselves from another station in our market

We don't have resources to implement it

Other (please specify)

* Does your station co-brand with PBS? If yes, which co-brand model do you use?

Lock-up: Station call letters and PBS logo graphic in a "locked up" side by side combination

Hybrid: Station logo in primary position, with PBS logo and other relevant logos (i.e. NPR) in secondary positions

United: a geographic or numeric identifier connected to/united with the PBS name (i.e. Rocky Mountain PBS)

Endorser: Station logo and a copy line with a geographic or similar reference (i.e. PBS for the Basin Valley)

Not sure

We do not co-brand

Other (please specify)

If your station does not co-brand with PBS, why not? Check all that apply.

Building local brand

Joint licensee

Trying to differentiate our station in an overlap market

Other (please specify)

* Where does your station co-brand? Check all that apply.

* Do you co-brand with PBS KIDS?

Yes

If yes, how? If no, why not?

* How does your station apply "Be more"? Check all that apply.

* What other branded services do you use? Check all that apply.