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You are invited to participate in the Brand Personality Survey conducted by a student, Kristin Xu, as an academic research in Massey University. The purpose of this study is to gain better understanding about brand personality. In this survey, you will be asked questions about 2 famous brands. It will take about 10 minutes to complete the questionnaire.
Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Kristin Xu by email [email protected].
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. It has been evaluated by peer review and judged to be low risk. If you have any concerns about the conduct of this research that you wish to raise with someone other than the researcher, please contact Sylvia Rumball by email [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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| To what extent would you think the words can represent the brand "Nike"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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| To what extent would you think the words can represent the brand "Adidas"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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| To what extent would you think the words can represent the brand "CocaCola"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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| To what extent would you think the words can represent the brand "Pepsi"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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| To what extent would you think the words can represent the brand "HP"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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| To what extent would you think the words can represent the brand "Apple"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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| To what extent would you think the words can represent the brand "Toyota"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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| To what extent would you think the words can represent the brand "BMW"? For each word, please tick one of the scales from "strongly disagree" to "strongly agree".
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