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  2. 2010
  3. October
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  5. Building a Culture of Innovation Corp Services Oct

Building a Culture of Innovation Corp Services Oct

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One of the things we will be talking about during the upcoming Corporate Services management offsite is Innovation. I have about an hour in the afternoon, so time will be a bit tight. In thinking about how to best use our time, we have come up with an approach that I believe will draw out some good discussion.

Much of the recent research indicates that innovation is the single most critical issue facing large corporations. We have partnered with an outside research firm (no cost to Regence) to use their survey tool which gets at the major drivers of innovation and how to build an innovation culture.

This is where you come in. Attached is a survey link that I am asking each of those attending to take. I would like to use the results of the survey as part of my presentation. The survey itself drives at gauging innovation successes and barriers within Corporate Services.

For the purposes of this survey, the definition of an organization’s “culture of innovation” is one that encourages, supports and rewards creative ideas and innovations in terms of products, services, business processes and models that contribute to the success of the company.

To share your perspective, please follow the link below and complete the Corporate Services Culture of Innovation survey by Wednesday, November 3. Completing the survey should take about 20 minutes.

Thanks.
 
 
To what extent do you consider Corporate Services to have a culture of innovation?

Definition: In this study, we define an organizational “culture of innovation” as one that encourages, supports, and rewards creative ideas and innovations in terms of products, services, business processes and models that contribute to the success of the company.
 
Not at all
 
Small extent
 
Moderate extent
 
High extent
 
Very high extent
 
 
Within Corporate Services, has innovation become less or more important compared with two years ago?
 
Less important
 
No change in importance
 
More important
 
 
How do you think the importance of innovation will change in your organization over the next five years?
 
It will become much less important
 
It will become a little less important
 
It won’t change in importance
 
It will become slightly more important
 
It will become much more important
 
To what extent does Corporate Services excel in the following types of innovation?
Not at all Small extent Moderate extent High extent Very high extent Not Applicable
Breakthrough, game-changing product innovation
Incremental product innovation
Business process innovation
Business model innovation
Technical, patentable innovation
Brand and marketing innovation
HR processes/procedures innovation
 
 
Which statement best describes your opinion of your colleagues in Corporate Services?
 
Most of the people I work with don’t have the basic skills to be innovative
 
Some of the people I work with are very innovative, but they are outnumbered by those who aren’t
 
Most of the people I work with are innovative, but don’t have enough time to innovate
 
Most of the people I work with are innovative and are given occasional chances to innovate
 
Most of the people I work with are highly innovative and are given ample opportunities to innovate
 
To what extent does Corporate Services use the following practices to promote or reinforce a culture of innovation? (Part 1)
Not at all Small extent Moderate extent High extent Very high extent
Celebrate new innovations
Celebrate rather than punish intelligent risk taking, even if it didn’t pay off financially
Reward leaders who are good at encouraging/managing innovation
Strive to reduce barriers that impede innovation
Have transparency so everyone knows what others are working on
Regularly review the organization's progress in the area of innovation
Have a widely shared definition of what innovation means
 
To what extent does Corporate Services use the following practices to promote or reinforce a culture of innovation? (Part 2)
Not at all Small extent Moderate extent High extent Very high extent
Have corporate awards to reward top innovations in specific areas
Track and communicate information on customer needs and experiences broadly throughout the organization
Ensure leaders both talk about the importance of innovation and demonstrate their commitment to it
Engage in “open innovation” by making use of ideas that come from outside the firm, such as from customers or other stakeholders
Provide internal grants to fund innovation projects that don’t fit neatly into existing departments
Create a non-management career ladder for employees with highly specialized expertise who prefer to continue pursuing innovation
 
 
Please briefly describe Corporate Services single most important practice for creating a culture of innovation: (optional)
   
 
 
How often do you think Corporate Services has lost the confidence of those they serve because it failed to innovate adequately to meet their needs?
 
Never
 
Once in a while
 
Sometimes
 
Frequently
 
Very frequently
 
 
To what extent does Corporate Services currently engage in these practices, and to what extent do you believe it should do so?
 
 
Does engageShould engage
Not at allVery high extent
Not at allVery high extent
Not at allSmall extentModerate extentHigh extentVery high extentNot at allSmall extentModerate extentHigh extentVery high extent
Has incentive programs around innovation
Defines and promotes the organizational values around innovation
Designs organizational structure and workflow around innovation
Has a well-understood organizational innovation strategy
Has organizational innovation/creativity goals and/or an innovation metric
Has successful idea/innovation review processes or an “intrapreneurship” program
Encourages employees to learn about areas outside of their expertise
Sets aside a certain amount of time for employees to pursue their own innovative ideas
Maps/tracks the knowledge domains of internal experts worldwide
Maps/tracks the knowledge domains of external experts worldwide
 
To what extent does Corporate Services use the following factors to measure creativity and innovation?
Not at all Small extent Moderate extent High extent Very high extent Not Applicable
Revenues and/or profits coming from new innovations
Number of new products/services/processes produced
Spinoffs/new operations based on new products/offerings
Financial impact of ideas submitted by employees
Market share
Intellectual property (e.g. number of patents)
Customer satisfaction
Spending on research and development
Financial metrics on innovation or “new product index”
Employee perceptions of innovation (measured by an organizational survey)
 
How would you classify these potential impediments to innovation in Corporate Services?
Not an impediment Small impediment Moderate impediment Major impediment Not Applicable
Insufficient resources
No systems in place to promote innovation
No formal strategy for innovation
Lack of clear goals/priorities
Lack of leadership/management support
New ideas threaten existing product lines
Regulated environment
Short-term mindset
Organizational structure not geared toward innovation
Organizational constraints such as policy
Fear of failure/risk-taking among most employees
 
Based on your experiences within Corporate Services, please rate each of the following learning and development practices by its effectiveness in creating a culture of innovation:
Very ineffective Ineffective Neither effective nor ineffective Effective Highly effective Do not use
Including innovation as a major competency in leadership development plans
Providing internal training in creativity and innovation practices
Partnering with a university or other external source to educate regarding creativity and innovation
Harnessing information and /or social media technologies to facilitate the sharing of ideas and information
Hosting internal tradeshows or other similar forums for employees to share ideas
Teaching entrepreneurial skills such as business plan writing and modeling
Conducting a lecture series on the subjects of research, development and innovation
Recruiting successful internal innovators to teach, coach, or mentor others
 
 
Please select the statements that capture the reward and recognition practices within Corporate Services. (Select all that apply)
 
Innovation oftens leads to more challenging work and/or autonomy
 
Innovation is considered in promotion decisions
 
Innovation is rewarded with larger staff and/or budgets
 
Innovation is rewarded by individual bonuses and/or salary increases
 
Innovation is rewarded through team bonuses
 
Innovation is recognized with nonfinancial rewards
 
Innovation is not rewarded in this organization

 
 
 
Please select the one statement that best describes the evaluation of ideas within Corporate Services at this time:
 
The employee is responsible for starting and managing the review process
 
Ideas are reviewed and evaluated by the unit manager in the location where the idea was proposed
 
Ideas are reviewed and evaluated by the unit that would be impacted the most by the idea
 
Within the organization, there is an independent review and evaluation process for ideas
 
There are several different ways a new idea can be reviewed and evaluated
 
There is no standard policy for reviewing and evaluating ideas
 
Other
 
 
To what extent does Corporate Services engage in the following recruitment and selection practices?
Not at all Small extent Moderate extent High extent Very high extent
Ask specific interview questions to discover the candidates’ level of creativity
Target top innovators in competing companies
Use specific assessment tools to gauge the fit of the job candidates to a culture of innovation
Use an employee referral program with an emphasis on innovative employees
Have work teams help in the selection process
Emphasize diversity in hiring to help boost innovation
Track innovation talent at the high school level
Track innovation talent at the college undergraduate level
Track innovation talent at the graduate school level
Place a high premium on research success while in graduate school
 
 
In summing up, which of the following best describes the overall innovation mindset of Corporate Services?
 
We don’t care much about innovation
 
We say we want it, but usually squelch it when it arises
 
We want more innovation, but can’t figure out how to achieve this
 
We want innovation, but it’s not among our highest priorities
 
It’s one of our top 5 priorities
 
It’s our top priority and at the top of our minds every day
 
Other
 
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