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I am a Masters student at the University of Liverpool and I am currently working on my dissertation in International Management. The topic of my dissertation is “The impact of mobile technology and Internet on buyer behaviour and retail management”.

I would be grateful if you could spare 10-15 minutes and take part in my study by completing this questionnaire. The questionnaire is anonymous, so you do not have to leave your name. Your responses will only be seen by me and it will not be possible to identify you from your answers in this questionnaire. The data gathered from this study will only be used for my dissertation.

The questionnaire consists of five parts – demographic data, attitudes towards shopping on the high street, use of Internet and mobile devices, attitudes towards shopping online, and attitudes towards shopping through a multichannel network. There are no right or wrong answers for any of the items in this questionnaire. It is your opinion on each of the statements that matters.

Taking part in this study is completely voluntary. If you would like to take part, please complete the questionnaire by 17 November 2013.

If you would like to be informed about the results of my study or you have any further questions, please contact me, Ieva Conka by email, [email protected].
 
 
 
* Do you use Internet at home, work, etc?
 
Yes
 
No
 
 
What do you use the Internet for? (Please tick all appropriate)
 
E-mail
 
Social Media
 
FaceTime, Skype, etc
 
Web browsing
 
Shopping
 
Product reviews
 
Price comparison
 
Other
 

 
 
Do you use a mobile device (Smartphone, tablet, etc) for accessing the Internet?
 
Yes
 
No
 
 
On average, how many hours a day do you spend online?
 
0-1 hours
 
2-3 hours
 
3-4 hours
 
more than 5 hours
 
 
Have you ever bought products or services online?
 
Yes
 
No
 
 
If, yes, how often do you buy products online?
 
Once a week
 
2 or more times a week
 
Once a month
 
Once every 3 months
 
Once every 6 months
 
Once a year
 
Less then once a year
 
 
Have you ever used a mobile device (Smartphone, tablet etc) for making online purchases?
 
Yes
 
No
 
 
 
How often do you conducOn average, how much do you spend on shopping in retail stores per month?
 
£0-£30
 
£30-£100
 
£100-£200
 
£200 +
 
 
 
On average, how much do you spend on shopping online per month?
 
I never buy online
 
£0-£30
 
£30-£100
 
£100-£200
 
£200 +
 
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