Cakes

Questions marked with a * are required

* What is your gender?

Male

Female

* What is your age?

* What is your occupation?

Student

Working

Home Maker

* What is your family's annual income?

1L - 8L

8L - 15L

15L - 25 L

25L+

* Where are you most likely to buy packaged cakes from?

Grocery Store

Supermarket

Local Bakery

Other

* Please rank the following in order of your preference for consumption -

Choco Pie
Dark Fantasy Choco Fills
Britannia Cakes and Muffins
Mongini's Muffins and Swiss Rolls
Winkies Layer Cakes and Centre Filled Muffin
Fresh Cakes and Pastries
Doughnuts/Eclairs/Tarts

Please rate the attributes based on what you look for when purchasing packaged cakes. (1 = not at all important; 10 = most important)

* Brand

* Price

* Freshness

* Flavour

* Taste

* Cake inside the packet shouldn't be in crumbs

Please rate the attribute which is indicative of how important it is to you when you purchase packaged cakes:

* Convenience (it is easily available and practical)

* Freshness (should be fresh)

* Boost (a pick-me-up for when I travel)

* Comfort (something familiar tasting and comforting)

* Indulge (something special for my craving)

* Share (something to share moments with others)

* Nibble (not hungry; just need something to bite on)

* Hunger (need something substantial)

* Weekend Outing (when I head out)

* Unique (something very different from what is available in the market)

* How frequently do you consume packaged cakes/muffins?

Daily

Weekly

A few times in a Month

Rarely

* What are you most likely to purchase next from the packaged cakes segment?