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Exit Survey
 
 
Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* How many children/grandchildren do you have under 15 years old?
 
1
 
2
 
3
 
4
 
5 or more
 
 
 
* Which of the following attributes best describe The Children's Place? (Please select 3)
 
Has high quality clothes
 
I can always find what I want
 
Provides good value
 
Has great sales / promotions
 
Has stylish clothes
 
Has good customer service
 
Clothes are poor quality
 
Always out of stock
 
Prices are too high
 
Is on-trend when it comes to kids’ fashion
 
Has poor customer service

 
 
 
* Where else do you typically shop for children's clothing? (Please select top 2)
 
Clement (Quebec)
 
The Bay
 
Gymboree
 
Walmart
 
Bonnie Togs
 
Old Navy
 
Sears
 
Joe Fresh
 
Carter’s
 
H & M
 
L’Aubainerie (Quebec)
 
Gap Kids
 
Toys r Us/Babies r Us
 
Zara
 
Other
 

 
 
 
* Have you browsed at The Children's Place in the last 12 months? Regardless of whether or not you made a purchase.
 
Yes
 
No
 
 
 
* Have you made a purchase at The Children's Place in the last 12 months?
 
Yes
 
No
 
 
 
* Do you browse at The Children's Place more, less, or the same amount as other stores where you browse for children's clothing? Regardless of whether you make a purchase.
 
More
 
Less
 
Same
 
 
 
* Do you purchase at The Children's Place more, less, or the same amount as other stores where you purchase children's clothing?
 
More
 
Less
 
Same
 
 
 
* The main reason I shop at The Children's Place MORE is because
 
Prices are better
 
I have more children
 
Get more coupons
 
They have what I want in stock
 
The quality is better
 
Better sales
 
Styling is better
 
Other
 
 
 
 
* The main reason I shop at The Children's Place LESS is because
 
Service is worse
 
There are fewer sales
 
I haven’t needed more clothing
 
My children are too old for The Children’s Place
 
Quality is worse
 
Not getting enough coupons
 
My children don’t like the clothing
 
Styling is worse
 
I don’t like the clothing
 
Prices have increased
 
They don’t have what I want in stock
 
Other
 
 
 
 
* Why have you stopped shopping at The Children's Place? (Please choose 2)
 
Styling is worse
 
My children are too old for The Children’s Place
 
They don’t have what I want in stock
 
My children don’t like the clothing
 
I don’t like the clothing
 
Prices have increased
 
Quality is worse
 
Not getting enough coupons
 
Service is worse
 
There are fewer sales
 
I haven’t needed more clothing
 
Other
 

 
 
 
* In the last year, The Children's Place has become a
 
Better place to shop
 
Worse place to shop
 
No change
 
 
 
* At The Children's Place, I shop/shopped at
 
A regular price store
 
An outlet store
 
Both
 
Neither
 
I don't know
 
 
 
If you could tell The Children's Place CEO one thing to improve stores, what would that be?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl N/A
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other