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| Hello:
Thank you for your time today. As we mentioned in the e-mail, we are doing a survey about character products (i.e., toys, clothing, or other products with a picture of a character, such as Bob the Builder, Mickey Mouse, Dora the Explorer, etc.). We would like your honest opinions on the questions to come. We respect your privacy and will not share your information with any unrelated third party.
Please start the survey now by clicking on the Continue button below.
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| * Are you the person in your household who most often buys character products - things like clothing & toys with a representation of a character such as Bob the Builder, Mickey Mouse, or Dora the Explorer? |
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| * Are you age 18 or older? |
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* Do you work for any of the following types of companies:- a retailer
- an advertising agency
- a research firm
- a children's products company?
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| Thank you for participating in our research. We are very interested in your opinions on shopping for character products. As a thank you for your time and insight, you will receive a coupon via e-mail within two weeks of completion of the survey. |
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| * When thinking of character products (i.e. Barbie, Bob the Builder, Mickey Mouse, Dora the Explorer) for clothes and toys, excluding books and videos, what is the first store that comes to mind? | | |
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| * Thinking about the past 6 months, how much money have you spent on character products (i.e. Barbie, Bob the Builder, Mickey Mouse, Dora the Explorer) for clothes and toys, excluding books and videos,? | | |
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* What percentage of those dollars was spent at each of the following stores?
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| | Values must add up to 100 |
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| Thinking about the times when you have purchased character products, with which of the following statements would you most agree? Please select only one.
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| I generally buy character products when they are: |
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Which of these offers would most appeal to you when shopping for character products?
Please look at the following picture for no more than 20 seconds.
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| Why do you feel that way? | | |
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| How important is each of the following to you when shopping for character apparel?
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| How important is each of the following to you when shopping for character toys?
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Please choose the retailer you feel performs the best on each of the following attributes when shopping for character apparel.
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Please choose the retailer you feel performs the best on each of the following attributes when shopping for character toys.
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| Thinking about the times when you have purchased character products at the Disney Store, with which of the following statements would you most agree? Please select only one.
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| When shopping at the Disney Store, I buy products when they are: |
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| I usually shop at Disney Store because I’d like to get a gift, whether for me or someone else. |
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I usually shop at Disney Store for:
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| How many times in your life have you visited any of the Disney Theme Parks? |
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| Roughly speaking, in what range does your total annual family income fall? |
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| Which of the following categories best describes your ethnic background? |
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| How many children under the age of 13 are living in your household? |
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