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* How often do you purchase Coca-Cola products?
 
Every day or more
 
2-6 times a week
 
Once a week
 
Once a month
 
Never

 
 

* Do you think Coca-Cola should change Cherry Coke's package design?
Yes No
 
 
 
If you answered yes to question #2 how would you change it?
   
 
 

Very Satisfied Somewhat Satisfied Neutral Somewhat Dissatisfied Dissatisfied
How do you feel about alternative package design #1?
How do you feel about alternative package design #2?
How do you feel about alternative package design #3?
 
 

* Which Cherry Coke package do you like the most?
 
Current package design
 
Alternative design #1
 
Alternative design #2
 
Alternative design #3

 
 

* What advertising method would be most effective for Cherry Coke?
 
Radio
 
Television
 
Internet
 
Print (Magazines/Newspapers)
 
Billboards
 
Other
 

 
 

* Are you:
 
Male
 
Female

 
 

What age group are you in?
 
Under 16
 
16-20
 
20-30
 
30-40
 
40-50
 
Over 50

 
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