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  2. 2017
  3. March
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  5. cheshta
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Exit Survey
 
 
I , Cheshta Arora an MBA-HR student, request you to kindly fill this questionnarie for my research purpose. the purpose is to identify the consumer buying behavior towards branded and non branded jewellery.
 
 
 
 
Do you wear jewellery?
 
Yes
 
No
 
 
 
Why do you buy jewellery for?
 
Investment/security
 
Fashion statement
 
Occasions
 
For gift
 
Festivals
 
Other
 
 
 
 
Are you aware of the various jewellery brands available in the market?
 
Yes
 
No
 
 
 
Where do you prefer to buy?
 
Branded store
 
Traditional family stores
 
 
 
Among which of the following branded jewellery you prefer to buy?
 
Tanishq
 
Gitanjali
 
D’Damas
 
Asmi
 
Nakshatra
 
Other
 
 
 
 
Among which of the following  non-branded jewellery you prefer to buy?
 
Talwar jewellers
 
khanna jewellers
 
Other
 
 
 
 
How frequently do you make jewellery purchases?
 
Once in a long time
 
Once a year
 
Whenever any occasion comes up
 
 
 
Do you think branded products are better than unbranded products?
 
Yes
 
No
 
 
Please rate the following factors which influences your purchase of branded jewellery.
Strongly agree Agree Neutral Disagree Strongly disagree
Price
Design
Quality
Brand name
Promotions and offers
Friends and family influence
Variety