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Hello Zions Bank Employees,
I am enlisting your help to decide whether or not it would be a productive business move to expand Zions Bank. We are currently a community bank, and my research has shown that expanding to additional states would be very beneficial. We are looking at a growth of millions of dollars.

Please answer the survey honestly and seriously. Your answers will move us into the right direction of deciding what is best for our company. If you do not feel that you can answer to the best of your abilities, please refrain from completing this survey.

Thanks so much for your cooperation and for taking your own time to complete this. Please begin by clicking continue, and have a great day.
 
 
 
What would be the reaction of Zions Bank clients if we expanded?
 
Happy
 
Neutral
 
Annoyed
 
Angry
 
 
 
How often do you hear complaints about Zions Bank being a community bank?
 
Daily
 
Weekly
 
Monthly
 
Never
 
 
 
How often do clients ask for more product options?
 
Always
 
Sometimes
 
Rarely
 
Never
 
 
 
Who would benefit from the expansion of Zions Bank?
 
Clients
 
Employees
 
Upper Management (CEOs, CFOs, etc.)
 
Nobody
 
Everybody
 
 
 
How would employees benefit from the expansion?
 
Better advancement opportunities
 
Possible pay raise
 
Employing more people will ease the workload
 
Interaction with more clients

 
 
 
How would clients benefit?
 
Easier branch access
 
More diverse products
 
Ability to relocate without changing banks
 
Better customer service
 
They won't

 
 
 
Who wouldn't benefit from the expansion?
 
Competitors
 
Clients
 
Employees
 
Everyone will benefit
 
 
 
How likely are you to stay employed at Zions Bank if we expand?
 
Very Likely
 
Somewhat likely
 
Unlikely
 
Very unlikely
 
 
 
Should Zions Bank move forward with the expansion?
Yes
No