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  1. Surveys
  2. 2007
  3. November
  4. C
  5. Churn/Acquisition Survey (Cable subs)
 

Dear Parent,

Thank you for your interest in BabyFirstTV! We have been working very hard to deliver an enriching, delightful programming line-up, and aim to provide new ways for you and your baby to learn and play together.

At BabyFirstTV, we listen to parents and families. You have been invited to participate in this brief survey because we highly respect your feedback and opinions.

Thank you for taking a few minutes to answer the following questions. Your answers will be strictly confidential.

You will receive a special code to get a FREE BabyFirstTV DVD after you complete the survey. Please start with the survey now by clicking on the Continue button below.
 
 

Who is your current cable or satellite company?
 
Comcast
 
Time Warner
 
Charter
 
Cox
 
Adelphia
 
DirecTV
 
DISH Network
 
Other
 
 

Please read the following statements and indicate how much you agree or disagree.
 

Strongly Agree Agree Disagree Strongly Disagree
"I believe that as a parent in today's world, I should utilize all tools available to help prepare my child for a lifetime love of learning."
 

Strongly Agree Agree Disagree Strongly Disagree
"I believe that satellite and cable companies should offer more educational content for children in their channel line-up."
 

Strongly Agree Agree Disagree Strongly Disagree
"I feel that most of the children's channels are not safe enough for my baby."
 
 

Which of the following factors would be important to you if you were to switch from your current cable company to DirecTV?
 
Unique programming such as BabyFirstTV, NFL Sunday Ticket, etc.
 
DirecTV HD
 
Price
 
DVR offerings
 
High-speed internet
 
Other

 
 

Which of the following program offerings on DirecTV are important to you if you were to switch from your current cable company to DirecTV?
 
BabyFirstTV
 
NFL Super Fan
 
NFL Sunday Ticket
 
Mega March Madness
 
XM Satellite radio channels
 
NBA League Pass
 
NASCAR Hot Pass
 
MLS DirectKick
 
NHL Center Ice
 
Other

 
 

Which of the following product offerings on DirecTV would you consider to be unique if you were to switch from your current cable company to DirecTV?
 
BabyFirstTV
 
NFL Super Fan
 
NFL Sunday Ticket
 
Mega March Madness
 
XM Satellite radio channels
 
NBA League Pass
 
NASCAR Hot Pass
 
MLS DirectKick
 
NHL Center Ice
 
Other

 
 

How important would the availability of BabyFirstTV on DirecTV be in your decision to switch to DirecTV?
Very important Somewhat important Not very important Not important at all
 
 

If DirecTV offered BabyFirstTV as part of a basic package (so you did not have to pay extra for the channel), how would that affect your likelihood to switch to DirecTV?
Significantly increase likelihood Somewhat increase likelihood Somewhat decrease likelihood Significantly decrease likelihood
 
 

What is your gender?
 
Female
 
Male
 
 

Which of the following age ranges does your age fall?
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65 or over
 
 

What is your highest level of education?
 
High school/GED
 
Undergraduate degree
 
Masters degree
 
Doctorate degree
 
 

What is your annual household income?
 
$0-$29,999
 
$30,000 - $49, 999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 and above
 
 

How would you describe your ethnicity?
 
Caucasian/White
 
African American/Black
 
Latino/Hispanic
 
Asian/Pacific Islander
 
Native American
 
Other
 
 
Please contact [email protected] if you have any questions regarding this survey.
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