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Surveys
2017
March
C
consumer buying behavior towards fashion brands
consumer buying behavior towards fashion brands
0%
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Name
How often do you shop in H&M, Zara or Forever 21?
Twice a week
once a week
Twice a month
Once a month
Before shopping for clothes, do you have expectation about what are you going to buy ?
Yes
No
Comparing with other fashion brands, what makes you choose fast fashion brands?
Brand identity
Affordability
Trendy
More options
Store environment
Before shopping, do you have knowledge about the latest fashion trends and what is in/out in fashion ?
Yes
No
Where do you get information about trend and fashion?
Magazines & newspaper
Window Shop
TV show
Internet
People around you
Celebrities
Do you have brand preference when shopping fast fashion? Why?
Yes, I prefer H&M/Zara/Forever 21.
No, I don't care which brand it is.
How significant is fast fashion clothes for your self image ?
Very important
Important
less important
Not important
Would you want to buy a garment until its on sale ?
Yes
No
The clothes you buy in fast fashion stores are mostly for (Select 1-2 )?
Weekends
Work days
Basic daily needs
Parties
Others
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