Consumer Research-Hashtag

* What is your age group?

under 18

18-34

35-54

55 and above

* How often do you use Hashtag on your social posts?

* Why do you use Hashtag in your social posts?

To spread out your post

To promote new ideas or events

To make your posts easy to search for

No reason behind using it

* What do you do if you see a hashtag on a social post?

Click on the hashtag to explore the post

Go directly to the brand or person’s profile

Share the content of that post

Use the same hashtag in your post

Ignore it

* How often do you use a brand’s hashtag in your post?

Every post

More than half of post

Less than half of posts

Very few posts

Never used a brand’s hashtag

* Have you ever participated in any Hashtag Campaign?

Yes

No

* How often do you comment on brand’s hashtag posts?

Most of the time

Several times

Never

* Did a hashtag make you aware of any brand that you didn't know before?

Many times

Few times

at once

Never

* Have you ever made a purchase after following a brand through its hashtag?

Many times

Few times

at once

Never

What do you think about brand’s hashtag?

Useful

Annoying

They have little impact on your experience

Don’t notice brand’s hashtag