Consumer Spending In Supermarkets

In order to complete my Extended Project Qualification on the topic of consumer spending in supermarkets, I have chosen to gather my own primary research.

I would appreciate if you could fill in my questionnaire,

Thank you!

How many people are there in your family?

How much money do you roughly spend on food shopping a week?

From the list below, which supermarket do you regularly shop in?

During the week, how often do you go food shopping?

Roughly, what percentage of your food shopping is branded or value range products?

Since the recession in 2008, have you noticed a change in the amount of money you spend on food shopping in supermarkets? If yes, do you now buy more value range goods e.g. Essential Waitrose or Tesco Value?

Have you changed supermarkets since the recession? If yes, where did you shop before and where do you shop now?

Which of the following supermarket loyalty cards do you hold?

Do you save noticeable money and receive frequent discounts and offers?