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Task 1: Selecting Cosmetic brands
Imagine the following scenario. You are almost running out of your current cosmetic, you decide to buy a new one. Based on your past experience, the brand reputation that you have heard from your friends and family and search on several brands, which on of the following brands would you choose?
For each of the following ten questions, please indicate which brand you would be most likely to select, medium likely likely to select, and least likely to select. Rand the boxes to indicate your brand preferences.
Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
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| Clinique |
| | | Shiseido |
| | | SK-II |
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|
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| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
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| Lanegie |
| | | Clinique |
| | | Shiseido |
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|
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|
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| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
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| Shiseido |
| | | SK-II |
| | | Neutrogena |
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|
|
|
|
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| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
| |
| Lanegie |
| | | Clinique |
| | | SK-II |
| |
|
|
|
|
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| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
| |
| Clinique |
| | | Shiseido |
| | | Neutrogena |
| |
|
|
|
|
| |
| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
| |
| Shiseido |
| | | SK-II |
| | | Neutrogena |
| |
|
|
|
|
| |
| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
| |
| SK-II |
| | | Clinique |
| | | Neutrogena |
| |
|
|
|
|
| |
| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
| |
| Lanegie |
| | | Neutrogena |
| | | Shiseido |
| |
|
|
|
|
| |
| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
| |
| Lanegie |
| | | Clinique |
| | | Neutrogena |
| |
|
|
|
|
| |
| Please rank (1-3) the following in order of brand preference: 1 for most likely to select, 2 for medium likely to select, 3 for least likely to select. |
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| Laneige |
| | | SK-II |
| | | Neutrogena |
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