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Hello:

You are invited to participate in our survey Corporate Communication Attitudes. In this survey, approximately 100 people will be asked to complete a survey that asks questions about general company attitudes toward communication strategies. It will take approximately 5 minutes minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Kris Fortney by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Weblogs are relevant to your business?
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company places a high level of value on word-of-mouth advertising.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
The PR department handles all communication for my company.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company encourages open dialogue between customers and employees.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company has an open communications policy between management and employees.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company places a lot of emphasis of following the “chain of command.”
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company’s marketing department is active on internet newsgroups.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company’s PR department actively pursues consumer feedback.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My customers are not active on newsgroups and weblogs.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Word of mouth is more valuable than a press kit.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
It is hard to find quality information about my company on the internet.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
The internet has too much useless information to be a valuable tool for research.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Statistics are more valuable than opinion.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
A weblog is a reliable information source.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
When I use a search engine (Google, Yahoo, AltaVista), I find more personal websites than business websites.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
It is easy to tell a business website from a personal website.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Journalists have more credibility than bloggers.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Everyone in my company can freely share ideas and suggestions, regardless of their position.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
All suggestions and ideas are given equal consideration in my company.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I often find content on the internet that makes me re-think the ways in which my company does business.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
I often go to my boss with ideas or suggestions.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company has a standard channel for customer comments.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
The manner in which my company communicates with its customers is effective.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Weblogs have had an impact on my company’s communication strategy.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Customer comments have caused us to ammend company policy.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
It is important to provide customers a mechanism to deliver feedback to a company.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
The cost of market research outweighs the benefits.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Keeping shareholders satisfied is more important to my company than listening to customer suggestions.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Word of mouth advertising is measurable.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
Public perception of my company is important.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company’s customer relations/service department mainly handles disputes.
 
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
My company’s marketing department can speak freely to the press.
 
 
 
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