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2012
August
C
Critical factors influencing customer’s attitude t
Critical factors influencing customer’s attitude t
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Hello:
I am a student of Master of Business Administration in University of Wales. I’m doing a research on online shopping; please spare a few minutes to complete this questionnaire. There are only 22 questions in the questionnaires. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point.The information you provide in this questionnaire will be collected for academic research only. All information will be kept confidential and destroyed within one year. Thank you for your precious opinion.
Please circle ONE answer (otherwise specified) in each question that most represents your choice.
1. Have you ever purchase anything through online?
Yes
No
2. Did you visit the Taobao.com ?
Yes
No
3. How long have you purchase in taobao.com?
Below 1 year
1 year to below 3 years
3 years to below 5 years
More than 5 years
4. What is your frequency of shopping in Taobao.com in general?
Once a week
Once a month
Once a year
None of the above
5. How much on average did you spent in Taobao.com each time?
HKD1- HKD 300
HKD301- HKD 599
HKD600- HKD 999
HKD1000 or more
6. What is/are the factor(s) you do purchased in Taobao.com?(Can choose more than One)
Product price and quality
Customer service
Product information and explanation
Transaction security
7. You feel comfortable in using the Internet and shop in Taobao.com.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
8. You are satisfied with your current computer skills for using the Internet.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
9. You are satisfied with the searching technology inTaobao.com.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
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