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Surveys
2015
July
C
Customer Awareness
Customer Awareness
Study on Customer Awareness towards Mutual Fund with reference to ICICI direct
Name : Aditi Patole(MBA II year student) Vishwakarma Institute of Management
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Questionnaire to study customer awareness towards mutual funds with reference to ICICI direct.com
Please go through the following questionnaire and identify the appropriate responses for each of them.
Disclaimer: Your response via this questionnaire will be used strictly for academic purpose.
*
Name :
*
Gender :
Male
Female
*
Have you ever invested in mutual funds ?
Yes
No
*
If yes, where do you find yourself as a mutual fund investor ?
Fully aware
Partially aware
Totally ignorant
*
How do you come to know about Mutual Fund ?
Adverstisement
Peer group
Banks
Financial Advisors
*
If you have not invested in Mutual fund, then what is the reason behind it?
Not aware of Mutual Fund
Higher risk
Other
*
Were you aware that you can invest in mutual funds through ICICI Direct platform before showing you the demo?
Yes
No
*
If yes, which factors prevent you to invest in Mutual Fund through ICICI direct ?
Bitter Past Experience
Lack of Knowledge
Lack of confidence in service being provided
Difficulty in selection of schemes
Inefficient investment advisors
Other
*
If you have seen this demo for the first time, did you find it useful ?
Yes
No
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