1. Surveys
  2. 2016
  3. July
  4. D
  5. DATG Online Questionnaire - Research Now Version
Questions marked with an * are required
 
 
* Welcome to our survey. We appreciate your input and opinions. All individual responses will be held in strict confidence; only aggregate results will be released. Thanks again for your help.

Please maximize your screen for the best view of the survey; also, some scrolling will be necessary within portions of the survey.
 
 
 
* Which one of these cities is closest to your home?
 
Atlanta
 
New York City
 
Minneapolis/St. Paul
 
Miami
 
Los Angeles
 
 
* Please indicate your home zip code below.
 
 
How many times during the past 90 days have you visited each of the following shopping locations?
Unaware of this shopping location Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Downtown at the Gardens
* The Gardens Mall
* Legacy Place
* PGA Commons
* Harbourside Place
* CityPlace
* Palm Beach Outlets
* Sawgrass Mills
* Atlantic Avenue
* Mizner Park
* Any retail store website (such as Gap, Ann Taylor, H&M, Zappos, Macy's, etc.)
* Online fashion retail website (such as Amazon, Rue La La, Gilt, Wanelo, etc.)
 
 
Continuing with the following, how many times during the past 90 days have you visited one or more shopping locations/venues in each of these areas?
Unaware of this area Have not been 1 time 2 times 3 times 4-6 times 7-9 times 10-12 times 13-15 times More than 15 times
* Jupiter
* West Palm Beach
* Boca Raton
* Fort Lauderdale
* Miami
 
 
 
* When was your most recent visit to Downtown at the Gardens?
 
Within the past two weeks
 
Within the past month
 
Within the past 2 months
 
Within the past 3 months
 
Within the past 6 months
 
Within the past 12 months
 
Longer than one year/have never been
 
Uncertain/unaware of Downtown at the Gardens
 
 
 
* How long does it usually take you to travel to Downtown at the Gardens from your home?
 
Under 10 minutes
 
40-44 minutes
 
10-14 minutes
 
45-59 minutes
 
15-19 minutes
 
60-89 minutes
 
20-24 minutes
 
90 minutes to less than 2 hours
 
25-29 minutes
 
2 hours to less than 3 hours
 
30-34 minutes
 
3 hours or longer
 
35-39 minutes
 
Do not drive/does not apply
 
 
 
* Which of these stores are you likely to visit during a typical shopping trip to Downtown at the Gardens?   Please select all that apply.
 
Blessed Boutique
 
The Cheesecake Factory
 
Cobbs Movie Theatre
 
Dirty Martini
 
Golfsmith
 
LF Stores
 
Sur La Table
 
Swoozies
 
Whole Foods
 
Yard House
 
West Elm
 
Other store(s)/restaurant(s)
 
None of the above/not applicable/not certain

 
 
 
* How often would you say you visit the Whole Foods at Downtown at the Gardens?
 
Do not patronize Whole Foods at Downtown at the Gardens
 
Do not patronize Whole Foods at any location
 
1 time/month
 
2 times/month
 
3 times/month
 
4 times/month
 
More than 4 times/month
 
Uncertain
 
 
 
* On your most recent visit to Cobb Theatres at Downtown at the Gardens, did you also visit a restaurant/eating place at the center?
 
Have not recently patronized Cobb Theatres
 
Yes
 
No
 
Uncertain
 
 
 
* What is your reaction to the name "Downtown at the Gardens?"
 
I don't like the name at all
 
I like the name - It's okay
 
I love the name
 
I don't have a reaction one way or the other
 
Uncertain
 
 
 
* Do you exercise on a regular basis and, if so, which of the following best describes your current fitness facility?
 
No, do not work out on a regular basis
 
Yes, have a membership at a full service gym
 
Yes, have a membership at a boutique gym (ex: Yoga, TRX, Orange Theory, Pilates, Spin)
 
Yes, work out at facility provided by my apartment/condo/home association
 
Yes, work out from my home
 
Other situation
 
Uncertain
 
 
 
* Which one of the following best describes your personal attitude toward fashion and the way you dress?
 
Unconcerned with Fashion
 
Aware of Fashion, but Don't Care
 
Mainstream-Conservative
 
Trendy
 
On the Cutting Edge of Fashion
 
Uncertain
 
 
 
* Approximately how much did you spend in the past 12 months on yourself for apparel, shoes and accessories?
 
Under $500
 
$500 to $749
 
$750 to $999
 
$1,000 to $1,499
 
$1,500 to $1,999
 
$2,000 to $2,499
 
$2,500 to $2,999
 
$3,000 or more
 
Uncertain
 
 
 
* How much did you spend on your most recently purchased pair of jeans?
 
Under $20
 
$20-$29
 
$30-$39
 
$40-$49
 
$50-$74
 
$75-$99
 
$100-$124
 
$125-$149
 
$150-$199
 
$200-$299
 
$300 or more
 
Haven't purchased jeans recently
 
Uncertain
 
 
 
* Based on the following responses, how often would you say you dine at a sit-down restaurant for lunch or dinner?
 
Once a Month or Less
 
2-3 Times a Month
 
Once per Week
 
Twice per Week
 
3-4 Times per Week
 
5-6 Times per Week
 
Daily/Once per Day
 
2 or More Times per Day
 
None/Don't Typically Dine Out
 
Uncertain
 
 
 
* Approximately how much do you spend per month on dining out?
 
Less Than $50
 
$50-$100
 
$101-$150
 
$151-$250
 
$251-$350
 
$351-$500
 
$501-$750
 
$751-$1,000
 
$1,001-$1,500
 
$1,501-$2,000
 
$2,001-$2,500
 
More Than $2,500
 
Uncertain
 
 
 
* When you go out to eat at a restaurant (not fast food), what is the total amount per diner that you might typically spend?
 
Under $10
 
$10 to $20
 
$21 to $30
 
$31 to $40
 
$41 to $50
 
$51 to $60
 
$61 to $70
 
More than $70
 
Uncertain
 
 
 
*

Which of the following “anchor” stores – if added to Downtown at the Gardens – would be likely to cause you to shop at the center, or shop there more often?   Please select all that apply.


 
Nordstrom Rack (discounted department store)
 
H&M (Fast Fashion for the whole family)
 
Patagonia (Designer Outdoor Clothing)
 
REI (Clothing, footwear and gear for outdoors)
 
None of the above/no opinion

 
 
 
*

Along the same line, which of the following apparel stores – if added to Downtown at the Gardens – would be likely to cause you to shop at the center, or shop there more often?   Please select all that apply.


 
Anthropologie (Bohemian chic women’s wear and home goods)
 
Specialty tennis/golf apparel
 
Nicole Miller (Women’s wear that specializes in dresses and bridal)
 
Travis Mathews (Southern California inspired men’s wear)
 
Fit2Run (Brand name running/walking shoes & fitness wristwear/accessories)
 
EVEREVE (Designer clothes made for mom)
 
Impeccable Pig (Fashion forward, modestly priced women’s wear & accessories)
 
Zara (Cutting edge fashion for women and men)
 
Apricot Lane (Latest fashion apparel boutique)
 
Gretchen Scott (Luxurious and bright women’s wear)
 
Swim’n Sport (Fashionable women’s swimwear)
 
Elaine Turner (Women’s handbag and shoes)
 
Trina Turk (Luxurious and bright women’s wear)
 
Original Penguin (Casual classics; jeans, shirts, accessories for men & women)
 
Marine Layer (Comfortable women’s & men clothing, made in San Francisco)
 
Altar’d States (Women’s wear boutique)
 
Athleta (Trendy sportswear for women)
 
None of the above/no opinion

 
 
 
Are there any other apparel stores or local boutiques to consider?
   
 
 
 
*

Which of these stores – if added to Downtown at the Gardens – would be likely to cause you to shop at the center, or shop there more often?   Please select all that apply.


 
Equinox Fitness Center (Luxury fitness gym offering classes)
 
Pilates (A specialty studio that teaches Pilates)
 
Soul Cycle (A luxurious spin studio)
 
Barre Method (A premier barre based workout)
 
Kendra Scott Jewelry (Sophisticated jewelry)
 
Kiehl’s skin care (premium skin, hair, and body care products)
 
Blue Mercury Cosmetics (luxury make up provider)
 
Dry Bar (A salon that specializes in blow outs)
 
Charming Charlies (Trendy women’s purses and accessories)
 
SEE (sophisticated glasses)
 
A high end shaving and grooming barber
 
Chico Hats (Fashion hats for women, men and kids)
 
None of the above/no opinion

 
 
 
*

Thinking now about dining out, which of the following restaurant categories or types of cuisine would be likely to cause you to shop at Downtown at the Gardens, or shop there more often?   Please select all that apply.


 
BBQ
 
Farm fresh
 
Sports bar
 
Brunch
 
Mexican
 
Sushi
 
Tapas
 
Burgers
 
Themed bar/nightclub
 
Southern
 
American casual
 
Steak
 
Italian
 
None of the above/no opinion

 
 
 
*

Continuing with your dining out preferences, which of the following restaurants/categories – if added to Downtown at the Gardens – would be likely to cause you to shop at the center, or shop there more often?   Please select all that apply.


 
People’s Last Stand (Craft Cocktails)
 
Carmines (local Italian)
 
BurgerFi (Fast casual burgers)
 
Wine Loft (Upscale wine bar)
 
Le Pain Quotidian (high end Bakery)
 
Burger Bar (upscale and creative burgers)
 
Salads (fresh and local)
 
Avocado Grill (seasonal small plates and sushi)
 
Juice (Fresh juices)
 
Popsicles (fresh and local)
 
Yard Bird (Farm fresh southern food)
 
Starbucks
 
Eddie V’s (Seafood, steaks and live music)
 
None of the above/no opinion

 
 
 
Are there any other restaurants or eating places we should consider?
   
 
 
 
*

Which of the following home design/accessories stores would be likely to cause you to shop at Downtown at the Gardens, or shop there more often?   Please select all that apply.


 
Shade Store (custom window treatments)
 
Ballard Design (Europe inspired home furnishings)
 
Bang & Olufsen (high end televisions and sound systems)
 
Frontgate (outdoor furniture)
 
Ethan Allen (high quality furniture and accessories)
 
Mitchell Gold & Bob Williams (premiere home furnishings)
 
None of the above/no opinion

 
 
 
*

Which of the following kids stores would be likely to cause you to shop at the center, or shop there more often?    Please select all that apply.


 
Do not have kids/grand kids
 
This Little Piggy (baby and children’s boutique)
 
Liapela (modern baby products)
 
Roxie (kids boutique)
 
Toy store (local)
 
The Paint Bar (Group painting class)
 
None of the above/no opinion

 
 
 
*

Thinking about entertainment options, which of the following would be likely to cause you to shop at the center, or shop there more often?   Please select all that apply.


 
Punchbowl (dining and entertainment hub including arcade, bowling and ping pong)
 
High end bowling alley with food and alcohol
 
CinéBistro (high end food, alcohol and movie experience)
 
None of the above/no opinion

 
 
 
Your candid feedback is extremely important to us!  Is there anything else you would like to tell us about Downtown at the Gardens?
   
 
 
 
* THESE LAST FEW QUESTIONS ARE ASKED TO HELP US CATEGORIZE ALL THE INFORMATION YOU HAVE GIVEN US.
 
 
 
* Which category best reflects your employment status?
 
Manager/Proprietor/Technical/Professional
 
Homemaker
 
Clerical/Administrative
 
Laborer/Craftsperson
 
Self-Employed
 
Armed Services
 
High School Student
 
College Student
 
Other Student
 
Retired
 
Not Employed
 
Other
 
 
 
* Which of these categories best describes the highest level of education you have completed?
 
Less Than High School
 
Some High School
 
High School Graduate
 
Vocational/Technical School
 
Some College
 
College Graduate
 
Post College Graduate
 
 
 
* How many children under age 18 live in your household?
 
No Children
 
One Child
 
Two Children
 
Three or More Children
 
 
 
* Which of these categories best describes yourself?
 
Caucasian
 
African-American
 
Hispanic/Latino
 
Asian/Pacific Islander
 
Native American
 
Other race
 
 
 
* Which of these categories best describes your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65-Plus
 
 
 
Which of these categories best describes your total household income before taxes?  (Information provided is confidential.)
 
Under $35,000
 
$35,000-$49,999
 
$50,000-$74,999
 
$75,000-$99,999
 
$100,000-$149,999
 
$150,000-$199,999
 
$200,000-$249,999
 
$250,000 or More
 
 
 
* What is your gender?
 
Male
 
Female