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Thank you for opting to complete our Dealership Market Assessment survey. As mentioned in the invitation e-mail, we will provide $50 Amazon Gift Cards to eligible parties that successfully complete the entire survey (we estimate that the survey will take ~30 minutes to complete).
Please note, you will be able to save your responses and complete the survey in multiple sessions. Only surveys that are fully submitted will be eligible for an Amazon gift card. Please allow 1-2 weeks to receive your gift card.
PLEASE DO NOT USE YOUR BROWSER’S BACK BUTTON. TO GO BACK A SCREEN, PLEASE ENSURE YOU USE THE BLUE BACK ARROW IN THE UPPER LEFT HAND CORNER OF EACH SURVEY SCREEN.
Please direct any questions you may have to: [email protected] |
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* Which best describes your dealership?
We sell... |
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| * Which best describes the location of your dealership(s)? |
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| * Which of the following is the closest match to your role at the dealership? |
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| * For how many years have you worked at or owned your dealership ? |
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| What is the name of your dealership? | | |
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| * In which state is your dealership located? If your dealership has locations in multiple states, please select one of the locations. |
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| * Which of the following types of vehicles does your dealership sell? (check all that apply) |
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| * Which of the following items does your dealership sell? (select all that apply) |
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| * Is your dealership independent or is it part of a franchise / network of dealers? |
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| How many dealerships are part of the network? |
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| * Which of the following manufacturers do you sell at your dealership? |
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| How many vehicles does your dealership sell in an average month? |
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| * What are the approximate monthly sales of your dealership? |
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| Thank you. We would now like to ask you some questions about how your dealership manages its marketing strategy and budget. |
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| * What is your dealership’s average monthly budget for marketing and advertising? |
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| * In the last three years, would you estimate that your typical monthly marketing spend has: |
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| * In the next three years, would you estimate that your typical monthly marketing spend is likely to: |
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| * What are the most important factors driving your decision making regarding how much to spend on marketing in a given month? |
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| | Data from marketing channels (for example, showing return on your marketing budget) Sales pitches from marketing channels Issues related to specific inventory (e.g., one unit sitting on the lot too long) Seasonality / weather Economic or political news Increase / decline in monthly sales
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| * In the event of a recession, are you more likely to |
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| Marketing Spend Allocation |
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| * Do you currently engage in online marketing (via websites such as paid classified "trader" sites, ebay, craigslist, or google)? |
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| For each of the following online sites, please indicate your level of awareness and usage.
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* How would you estimate your typical monthly marketing spend is currently allocated across the following channels?
Please enter the percentage of your spend that goes to each channel below. Percentages must add up to 100%. |
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| | Values must add up to 100 |
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* Thinking about the past, how would you estimate your typical monthly marketing spend was allocated three years ago across the following channels?
Please enter the percentage of your spend that went to each channel below. Percentages must add up to 100%. |
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| | Values must add up to 100 |
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| Over the next three years, how do you think your marketing spend will change across each of the following channels?
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| * Of the following online sites, which ones have you used for dealership digital marketing within the last year? (select all that apply) |
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* Within your online marketing budget, how much of your spend is allocated to the following websites?
Please enter the percentage of your online marketing and advertising spend that goes to each website below. Percentages must add up to 100% |
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| On a scale of 0-10, how likely would you be to recommend advertising on each of the following websites to a friend or colleague?
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| When selecting a website on which to post a listing, how important are each of the following criteria?
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| On a scale of 1-5, 5 being “extremely well” and 1 being “extremely poorly”, how would you rate each website’s performance at the following criteria? |
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| Ability to reach many customers locally:
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| Ability to reach many customers in other regions:
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| My relationship with the salesperson:
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| Ability to deliver good metrics / data:
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| For each of the following websites, do you expect your spend over the next three years to increase, decrease, or stay the same
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| * In addition to basic listings, do you purchase any of the following “enhanced listing” features as part of your subscription to |
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| Why did you purchase enhanced listings on ? How does the return on your enhanced listings compare to the return on your regular listings? | | |
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| * Which of the following best describes your expected approach to enhanced listings on over the next 3 years? |
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| How likely are you to begin using enhanced listings on over the next three years?
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| * How much do you spend on in a given month, in total, inclusive of listing and enhanced listing costs? | | |
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| * How many vehicles do you typically list on at any given time? | | |
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| * How many leads do you generate on in an average month? | | |
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| * How many vehicles do you typically sell from leads generated on in an average month? | | |
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| * How long does a typical vehicle that you list on sit on your lot before being sold on ? | | |
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| * What percentage of your dealership's total vehicle sales would you estimate comes from ? | | |
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| * What is the typical sales price of a vehicle that you sell on ? | | |
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| * What is the typical gross profit (sales price of vehicle minus cost of vehicle) on a vehicle that you sell on ? Please exclude any revenue from add-on products (e.g., financing, insurance, warranty) | | |
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| * What is the typical commission you pay to your sales employees on a vehicle you sell on ? | | |
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| How much revenue do you typically generate, on average, on each of the following add-on products for a vehicle sold on (as a % of the vehicle sale price)? |
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| * Do you receive any co-op dollars or other incentives from any of the following manufacturers to encourage marketing on |
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| * How did you design and build your dealership website? |
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| * What vendor did you use to design and build your website? | | |
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| * How do you manage your dealership website? |
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| * What vendor do you use to manage your website? | | |
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| * Do you use your website management vendor to also manage your inventory or do you use a separate vendor for inventory management? |
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| On a scale from 1 to 10, 1 being “not at all open” and 10 being “very open”, how open would you be to switching your website management provider?
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| * Rank the following reasons that would lead you to switch to a new provider in order of importance (where 1 is highest and 5 is lowest)? |
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| | New website management provider has lower price New website management provider has integrated inventory management New website management provider has integrated listings on online paid listings services New website management provider has a solution that’s easier to use New website management provider has better data / analytics
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| * Which of the following technologies do you currently utilize at your dealership? (select all that apply) |
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| On a scale from 1 to 10, 1 being “not at all open” and 10 being “very open”, how open would you be to switching your provider of each of the following technologies?
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| * Do you currently use your dealer management software to manage your online listings or marketing campaigns? |
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| On a scale from 1 to 10, 1 being “not valuable at all” and 10 being “extremely valuable”, how valuable would it be to be able to post listings online directly from your dealer management software?
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| * How much time does your company currently spend per week managing its listings across various websites (including social media)? |
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| * What is the most you be willing to pay per month for a product that would halve the amount of time you spend managing listings? |
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| Thank you very much for your interest in the dealership market survey. The survey is now closed, but if you provide your information below, we'll be sure to reach back out in the case that we re-open the survey. |
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| * Would you be willing to be contacted directly for follow up questions? |
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