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Please fax back within 7 days to PARO Research Company Fax: 807.625.0317
Hello:

You are invited to participate in our survey for a proposed new local business. In this survey, approximately 100 businesses/services/institutions will be asked to complete a survey that asks questions about market and social research services. It will take approximately 2 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions and have your professional input.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact our Business Development Trainer, Karen Rogowski of
PARO at Phone: 807.625.0328 / Fax: 807.625.0317 / Email: [email protected]


Thank you very much for your time and support.

 
 

Following is a list of questions designed to gather general demographic information and input for this business idea which will be used for completion of a business plan,future marketing purposes at Alpha Research. Please, take a few minutes to answer these questions with as much accuracy as possible. We appreciate your participation in this survey: Your response will be extremely helpful.
 
 
When buying a product or service, I look for the following features:
Strongly Agree Agree Neutral Disagree Strongly Disagree
Overall quality
Economic value
Personal satisfaction
Innovation
Practicality
Popularity
Familiarity (locally owned)
 
 

I would consider using such a survey research service for the following
 
Satisfaction for Customer Satisfaction
 
Satisfaction of Product Surveys
 
Satisfaction for Service Evaluation
 
Marketing a New Product/Concept
 
Marketing Testing
 
Marketing Focus Group Recruitment
 
Marketing Website
 
Marketing Hardware/Software
 
Human Resource Employee Evaluation
 
Human Resource Job Satisfaction
 
Human Resource Training Evaluation
 
Services Hotels/Resturant
 
Services Retail
 
Services Health Care
 
Services B2B (business to business)
 
Academic/Research Course Evaluation
 
Academic/Research Training
 
Academic/Research Campus/Academic Services
 
Community Social
 
Community Personal
 
Community Demo/Psychographics
 
Other Recommended Surveys
 
 

What type of research do you currently use to position your company product or service?
 
No research used
 
Branding/Positioning
 
Customer Satisfaction/Servicing
 
Behaviour using Media
 
Mall/on Site Intercept
 
Tracking Surveys
 
Educational/Alumni Surveys
 
 
I usually prefer to execute a survey using the following methods
Frequently Often Sometimes Rarely Used Never Used
By telephone
By Mail
By Fax
By Web-based interactive
By Email
By personal interaction
 
 
 
What type of research do you currently use to position your company product or service?
   
 
 

How much are you currently spending on research?
 
Small amount (under $1000.00)
 
Fair amount (over $1000.00 to $5000.00)
 
Average amount (over $5000.00 to $10,000)
 
Above average amount (over $10,000 to $20,000)
 
High amount (over $20,000)
 
 

How often do you use research?
 
Monthly
 
Bi-Annually
 
Annually
 
Every 2-5 years
 
Seldom
 
Never
 
 

How much are you WILLING to spend on a market or social research service?
 
Small amount (under $1000.00)
 
Fair amount (+$1001.00 to $5000.00)
 
Average amount (+5001.00 to $10,000)
 
Above average amount (+$10,000 to $20,000)
 
High amount (over $20,000)
 
No Amount
 
 
 
What is your company title?
 
Owner/Proprietor
 
Company Manager
 
CEO
 
Marketing Manager
 
Human Resources Manager
 
Committee/Board President
 
Committee/Board Manager
 
Committee/Board Marketing Manager
 
Other Company Title
 
 
 
 
Please indicate whether your company is locally owned, proprietorship or national, provincial, international.
 
Locally-owned
 
Sole Proprietorship
 
Partnership
 
Province-wide locations/branches
 
National locations/branches
 
International locations/branches
 
 
 
Please indicate the size of your company?
 
1-5 employees/volunteers
 
6-10 employees/volunteers
 
11-20 employees/volunteers
 
21-50 employees/volunteers
 
Over 50 employees/volunteers
 
 
 
What is your business category segment?
 
Consumer Products
 
Consumer Services
 
Financial Products/Services
 
Health Care/Service
 
Media
 
Not for profit
 
Government-municipal,provincial,federal
 
Tech/Telecom
 
Travel & Tourism
 
Energy & Environmental
 
First Nations
 
Judicial
 
Education & Academic
 
Regulatory & Safety
 
Non-government group/organization
 
Other business category
 
 
 
 
If you are interested in this service/product and would like to be contacted when the business is open, please leave your contact information and we will be in touch with you in the very near future.
   
 
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