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* 1) Age
 
16 or below
 
17 - 26
 
27 - 36
 
37 - 46
 
47 or above
 
 

* 2) Gender
 
Female
 
Male
 
 
 
* 3) Occupation
   
 
 

* 4) Monthly income
 
below $1000
 
$1000 - $2000
 
$2000 - $3000
 
$3000 - $4000
 
$4000 - $5000
 
$5000 and above
 
NA
 
 
 
* 5) Do you have a digital camera in possession?
 
Yes (Please proceed to Q6)
 
No (Please proceed to Q7)
 
 

6) Which brand are you currently using?
 
Sony
 
Canon
 
Olympus
 
Nikon
 
Konica Minolta
 
Fujifilm
 
Panasonic
 
Pentax
 
Others (Please specify)
 
 
 

* 7) Which brand do you prefer?
 
Sony
 
Canon
 
Olympus
 
Nikon
 
Konica Minolta
 
Fujifilm
 
Panasonic
 
Pentax
 
Others (Please specify)
 
 
 

* 8) You usually use your digital camera for
 
Personal
 
Business
 
 
9) Rank your preference in buying a digital camera. (1-most important, 8-least important)
1 2 3 4 5 6 7 8
* Cost
* Brand
* Overall dimension
* Aesthetic
* User-friendly
* Function
* Resolution
* Additional features(eg. underwater usage)
 
 
10) Rank the functions that influence your choice of digital camera. (1-most important, 11-least important)
1 2 3 4 5 6 7 8 9 10 11
* Video recording
* Audio capture
* Digital zoom
* Optical zoom
* Clear night shot
* Fast shutter speed(capture speed)
* Burst mode(continuous shootings)
* Easy connection to PCs and manipulation of photos
* Changeable lens
* Self-timer
* Has optical Image Stabilizer (Reduce blur image due to shaky moments)
 
 

* 11) Number of megapixels that is sufficient for your usage.
 
3Megapixels
 
4Megapixels
 
5Megapixels
 
think i want the latest in market.. 8 Megapixels!!!
 
Others
 
 
 

* 12) Preferred memory storage
 
SD/MMC card
 
XD card
 
CF card
 
RS MMC card
 
Memory stick
 
SM card
 
 

* 13) How much are you willing to spend on a digital camera?
 
SGD$200 or below
 
SGD$200-SGD$400
 
SGD$400-SGD$600
 
SGD$600-SGD$1000
 
SGD$1000 or above
 
 

* 14) Special features that you would like to see in fututre development of digital camera. (you may tick more than one)
 
Equipped with MP3 function
 
Access to internet (able to upload pics directly onto the Internet)
 
Transmits files through infra red or bluetooth
 
Able to capture, edit and print out using the digital camera itself
 
Shock resistant properties
 
Equiped with solar panels to run on solar besides batteries (able to last longer)
 
GPRS connection (No longer need to worry about where your photos are taken)
 
Able to personalize the digital camera (e.g change the casing)

 
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