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Dear Parent,

Thank you for being a part of the BabyFirstTV family! We are so pleased that you have incorporated BabyFirstTV into your family’s life. We have been working very hard to deliver an enriching, delightful line of DVDs, and aim to provide new ways for you and your baby to learn and play together.

At BabyFirstTV, we listen to parents and families. You have been invited to participate in this brief survey because we highly respect your feedback and opinions.

Thank you for taking a few minutes to answer the following questions. Your answers will be strictly confidential. To show our appreciation, you will get a coupon code at the end of the survey for $10 off a BabyFirstTV DVD at www.babyfirsttvstore.com

Sincerely,
BabyFirstTV

Watch your baby blossom.
 
 
 
Have you ever purchased a BabyFirstTV DVD?
 
Yes
 
No
 
 
 
Which of the following BabyFirstTV DVDs have you purchased? (check all that apply)
 
Social Explorations
 
Visual Inspirations
 
Vocabulary Seeds
 
Cognitive Beginnings
 
Numerical Concepts
 
Night Symphony
 
3 DVD Collection - Set 1
 
3 DVD Collection - Set 2
 
6 DVD Collection - Vol. 1
 
Harry the Bunny
 
Squeak
 
Shushybye Baby
 
Tec the Tractor
 
I Can Sign
 
My Gym at Home - Fun with Monique
 
My Gym at Home - Fun with Eric
 
Baby D.I.Y.
 
BabyFirst Tales

 
 
 
Where did you first hear about BabyFirstTV DVDs?
 
On the BabyFirstTV television channel
 
On the BabyFirstTV website
 
I received an email from BabyFirstTV
 
Friend or family member
 
Online while searching for DVDs
 
Other (please specify)
 
 
 
 
Why did you purchase a BabyFirstTV DVD? (check all that apply)?
 
I wanted more access to BabyFirstTV shows outside my home (when traveling, visiting other homes, etc)
 
My child enjoys watching the BabyFirstTV channel
 
I wanted more educational tools for my child
 
I received a coupon code for a free DVD
 
My friend or family member recommended it
 
We cannot get BabyFirstTV through our cable/satellite provider and wanted to see the shows
 
Other (please specify)
 

 
 
Please rate your satisfaction of the DVDs that you purchased? (10 = very satisfied and 1 = dissatisfied.
10 9 8 7 6 5 4 3 2 1
Social Explorations
Visual Inspirations
Vocabulary Seeds
Cognitive Beginnings
Numerical Concepts
Night Symphony
3 DVD Collection - Set 1
3 DVD Collection - Set 2
6 DVD Collection - Vol. 1
Harry the Bunny
10 9 8 7 6 5 4 3 2 1
Squeak
Shushybye Baby
Tec the Tractor
I Can Sign
My Gym at Home - Fun with Monique
My Gym at Home - Fun with Eric
Baby D.I.Y.
BabyFirst Tales
 
 
How likely are you to recommend the following DVDs to your close friends or family members? (10 = very likely and 1 = not likely at all)
10 9 8 7 6 5 4 3 2 1
Social Explorations
Visual Inspirations
Vocabulary Seeds
Cognitive Beginnings
Numerical Concepts
Night Symphony
3 DVD Collection - Set 1
3 DVD Collection - Set 2
6 DVD Collection - Vol. 1
Harry the Bunny
10 9 8 7 6 5 4 3 2 1
Squeak
Shushybye Baby
Tec the Tractor
I Can Sign
My Gym at Home - Fun with Monique
My Gym at Home - Fun with Eric
Baby D.I.Y.
BabyFirst Tales
 
 
 
Would you purchase another BabyFirstTV DVD?
 
Yes
 
No
 
 
 
Why or why not?
   
 
 
 
Which of the following subject matters would you like to see added to BabyFirstTV’s collection of DVDs? (check all that apply)
 
Physical fitness
 
Sports and games
 
Emotional development
 
More sign language
 
More available languages
 
More DVDs featuring BabyFirstTV characters
 
Other (please specify)
 

 
 
 
Which of the following language DVDs would you like BabyFirstTV to offer? (check all that apply)
 
Mandarin
 
French
 
Hindi
 
Cantonese
 
Russian
 
Portuguese
 
Other (please specify)
 

 
 
 
What other brands of baby DVDs have you purchased in the past? (check all that apply)
 
Baby Einstein
 
Brainy Baby
 
Baby Genius
 
I have not purchased any baby DVDs besides BabyFirstTV DVDs
 
Other (please specify)
 

 
 
Please indicate how much you agree or disagree with the following statements comparing BabyFirstTV DVDs to other baby DVD brands you may have purchased.
Strongly Agree Agree Disagree Strongly Disagree N/A
BabyFirstTV DVDs are a better value
BabyFirstTV DVDs offer more variety
BabyFirstTV DVDs are more educational
BabyFirstTV DVDs are more entertaining
 
 
 
Which of the following factors would most increase your likelihood to choose a BabyFirstTV DVD over another baby DVD brand? (please select one)
 
Longer DVD
 
Lower price
 
More bonus features
 
More language audio options
 
Other (please specify)
 
 
 
 
Which of the following free gifts might convince you to purchase a BabyFirstTV DVD instead of another baby DVD brand? (please select one)
 
Plush BabyFirstTV character
 
Musical CD
 
Parenting DVD
 
Coupon
 
Coloring/activity book
 
Other (please specify)
 
 
 
 
How often do you watch BabyFirstTV DVDs with your child or grandchild?
 
Always
 
Most of the time
 
Rarely
 
Never
 
 
 
How often does someone in your household watch BabyFirstTV DVDs?
 
Daily
 
Multiple times a day
 
Weekly
 
Monthly
 
 
 
After viewing BabyFirstTV DVDs, how likely are you to subscribe to BabyFirstTV?
 
I already subscribe to BabyFirstTV
 
Very likely
 
Somewhat likely
 
Not likely
 
 
 
Which of the following retail locations have you visited in the last month? (check all that apply)
 
Walmart
 
Target
 
Drug Store (Walgreen’s, CVS, etc)
 
Club Store (Costco, Sams Club, etc)
 
None of the above
 
Other (please specify)
 

 
 
 
Where do you purchase baby DVDs? (check all that apply)
 
Walmart
 
Target
 
Amazon.com
 
Drug Store (Walgreen’s, CVS, etc)
 
Club Store (Costco, Sams Club, etc)
 
Grocery Store/Supermarket
 
Electronic Store (Best Buy, Circuit City, etc)
 
Baby Store
 
Gift Store
 
Toy Store
 
Other (please specify)
 

 
 
 
What is your gender?
 
Male
 
Female
 
 
 
What is your age?
 
18-24
 
25-34
 
35-44
 
45-54
 
55 or older
 
 
 
What is your household's total annual income?
 
Under $25,000
 
$25,000 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $125,000
 
$125,000 +
 
 
 
Please indicate the highest level of education you have completed.
 
Some grade school
 
Grade school
 
Some high school
 
High school graduate
 
Some college, no degree (1-3 years)
 
Associate degree in college (2 years)
 
Bachelor’s Degree (for example, BA, AB, BS)
 
Master’s Degree (for example, MA, MS, MBA)
 
Doctorate (Ph.D)
 
Professional Degree (for example, MD, JD)
 
 
 
Which of the following best describes your ethnicity.
 
Hispanic/Latino
 
African American/Black
 
Asian
 
Caucasian/White
 
American Indian or Alaskan Native
 
Native Hawaiian or Other Pacific Islander
 
Other (please specify)
 
 
Please contact [email protected] if you have any questions regarding this survey.
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