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11. If the current price of $450 was to decrease and the allowance you receive from your parents was to increase, which option would you choose?
 
Purchase more Pantene shampoo
 
Would not purchase more Pantene shampoo
 
Stop purchasing Pantene Shampoo
 
Obtain a cheaper substitute
 
 
12. Please choose from the option of hair products that you would prefer to purchase if your allowance was to increase:
 
Pantene conditioner
 
Other shampoos
 
Moisturizing oil
 
2 in 1 Shampoo and Conditioner
 
 
 
13. If Pantene moisturizing conditioner's price was to increase would you:
 
Increase purchase amount
 
Decrease purchase amount
 
Stop purchase
 
Obtain a cheaper substitute
 
 
 
14. Would you say that cheaper substitute goods are:
 
Easily available
 
Not available
 
 
 
15. did your response for question 14 affect your response for question 11?
 
Yes
 
No
 
 
 
16. If Pantene moisturizing shampoo's popularity was to increase among female swimmers, would you:
 
Increase purchase
 
Decrease purchase
 
Increase substitute purchase
 
Decrease substitute purchase
 
 
 
7. Which factor do you believe Pantene moisturizing shampoo lacks?
 
Quality
 
Price
 
Smell
 
Advertisement
 
 
 
8. did the price increase from $350 to $450 affect your responses in the above questions?
 
Yes
 
No
 
 
 
9. How did you respond to Pantene moisturizing shampoo at its original price of $350?
did your demand:
 
Increase
 
Decrease
 
Remain constant
 
Vary
 
 
 
10. How do you respond to Pantene moisturizing shampoo at its current price of $450?
did your demand:
 
Increase
 
Decrease
 
Remain constant
 
Vary