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  1. Surveys
  2. 2017
  3. April
  4. E
  5. Ethos - Ad 1
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Exit Survey
 
 
What do you think the primary message of this advertisement is?
   
 
 
 
Does the visual attract your attention?
 
 
 
What types of feelings does this ad elicit?
 
Happiness
 
Sadness
 
Anger
 
Trust
 
Serenity
 
Security
 
Reliability

 
 
 
How likely would you be to access the Ethos Water Web site for more information?
 
Very Likely
 
Somewhat Likely
 
Not Very Likely
 
Not At All
 
 
 
What is your overall evaluation of the advertisement?
 
Great
 
Good
 
Average
 
Below Average
 
 
 
How likely would you be to buy Ethos Water after seeing this ad?
 
Very Likely
 
Somewhat Likely
 
Not Very Likely
 
Not At All
 
 
 
What does the ad say about the product? Where in the ad do you see, hear, or feel that?
   
 
 
 
What concept or feeling do you think is most closely associated with the ad?
 
achievement and success
 
living an active and full life
 
making smart choices
 
freedom to be one's self
 
self reliance
 
being accepted by others
 
caring for others, particularly the underdog
 
being young at heart and in appearance
 
personal security
 
being a good parent
 
making a better world
 
living a comfortable and contented life
 
 
 
Have you ever heard Ethos Water?
 
 
 
Does the copy make sense? Is it understandable?