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  1. Surveys
  2. 2013
  3. June
  4. F
  5. Factor Influence Consumer Trust Towards An Online
0%
Exit Survey
 
 
Dear Respondent,

This research project is conducted to fulfill the partial requirement to complete my Bachelor Degree, BBA (Hons.) International Business.

The aim of this research is to investigate the factor that influence the consumer trust towards an online brand in internet shopping.

The response obtained from this research will be treated as CONFIDENTIAL. Many thanks for your cooperation and time.


Sincerely,
Mohd Firdaus Bin Razali
Student/Researcher
 
 
 
* Gender
 
Male
 
Female
 
 
 
* Age
 
Below 21
 
21 - 25
 
26 - 30
 
30 - 35
 
35 and above
 
 
 
* Race
 
Malay
 
Chinese
 
India
 
Other
 
 
 
 
* Religion
 
Muslim
 
Buddha
 
Hindu
 
Other
 
 
 
 
* Income per month
 
Below RM 1000
 
RM 1000 - RM 2000
 
RM 2000 - RM 3000
 
RM 3000 and above
 
 
Security and privacy
Strongly Disagree Disagree Neutral Agree Strongly Agree
I felt secure when providing personal information in online shopping.
Most of the online shopping website has adequate security features.
I feel that my privacy is protected when I'm shopping online.
I trust online shopping website with respect to my credit card information.
The online shopping retailers assures me that I will not be placed on mass mailing list.
The online shopping retailers assures me that my personal information will not be shared with the unknown party.
 
 
Past Experience
Strongly Disagree Disagree Neutral Agree Strongly Agree
Past experience in online shopping does increase my level of trust towards an online brand.
Positive experiences would lead to repurchase in future.
Positive experiences would lead to good relationship-building with an online retailers.
My experiences with online shopping were always satisfied.
Online shopping is easier compared to traditional shopping.
Online shopping is time saving.
 
 
Quality of Information
Strongly Disagree Disagree Neutral Agree Strongly Agree
Online shopping provides detailed information about the product, service , brand, etc.
Information in the internet shopping website is easier to understand.
Detail information encourages me to repurchase in future.
Quality information in the internet shopping website leads to strong brand awareness.
The internet shopping website provides information that benefits me.
Information provided in the online shopping website always satisfy me.
 
 
Trust and Online Brand
Strongly Disagree Disagree Neutral Agree Strongly Agree
I purchase a lot when I trust an online brand.
My level of trust towards the online brand increase when I felt comfortable shopping on a certain website.
The quality the online brand, the higher the trust.
The more I trust the online brand, the more loyal I would be.
If I felt distrust on the online brand, I will not purchase.
Trust building is important in online brand.
The higher the satisfaction, the higher the trust towards the online brand.