Factors affecting the response rate in Email Campa

I always delete unsolicited emails

Strongly disagree

Moderately disagree

Slightly disagree

Neutral

Slightly agree

Moderately agree

Strongly agree

I open all emails that has a recognizable name in the "From Address"

I delete an email if I do not recognize the name in the "From Address"

Unsolicited email adverts are intrusive

If I receive an email from an unknown source what is my first reaction?

Open it

Don’t open it

Read subject only

Look at it Preview Mode First

I would open an email if the subject line were relevant to me

Weekly

Monthly

Quarterly

Annually

I would open an email if the subject line interests me

Weekly

Monthly

Quarterly

Annually

The subject line determines which emails I open

Weekly

Monthly

Quarterly

Annually

I would open an email if the subject line is personalized i.e. which is using my company or brand name or my first name

Weekly

Monthly

Quarterly

Annually

If an email advert is targeted towards me, I am more likely to respond very quickly

Weekly

Monthly

Quarterly

Annually