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2012
March
F
Factors Influencing Hong Kong Outbound Tourists' C
Factors Influencing Hong Kong Outbound Tourists' C
Factors Influencing Hong Kong Outbound Tourists’ Choice of Destination
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Dear Sir/Madam,
My name is Tsz Hei Roderick Lo. I am an undergraduate student from IMI University Centre Switzerland, currently pursuing the Bachelor of Arts Degree (Hons) in International Hotel and Tourism Management. As a part of my course, I am required to undertake a dissertation project on Outbound Tourists’ Choice of Destination. You are invited to participate by completing a questionnaire and your participation is crucial for the successful completion of the dissertation project. The purpose of the questionnaire is to investigate into the most influential factors affecting the Hong Kong outbound tourists’ choice of destination for leisure purpose only.
There are not any foreseeable risks for being a participant in this study as your answers are anonymous. Please therefore DO NOT put your name on the questionnaire. Participation in this questionnaire is completely voluntary and all information will remain the strictest confidential. You may refuse to answer any question and you may withdraw from the questionnaire at any time. Completion of the questionnaire is expected to take approximately 5 minutes of your time. I profoundly appreciate your response for filling this questionnaire.
If you find any difficulties or enquiries about completing the questionnaire, please do not hesitate to contact me at (+41) 767 288 221 or by E-mail
[email protected]
.
Thank you very much for your valuable time and sincere support.
Best Regards,
Roderick Lo
Socio-demographics Variables
What is your gender?
Male
Female
Please indicate which age group you belong to.
-- Select --
Below 25
26 - 35
36 - 45
46 - 55
56 - 65
66 or above
What is your education level?
-- Select --
Primary Education
Secondary Education
Matriculated/ Diploma/ High Diploma/ Associate Degree
Bachelor’s Degree
Master’s Degree
Doctoral Degree
What is your size of household?
-- Select --
1
2
3
4
5
6 or above
What is your average monthly household income? (1 USD = 7.8 HKD)
-- Select --
Under 9,999 HKD
10,000 - 19,999 HKD
20,000 - 29,999 HKD
30,000 - 39,999 HKD
40,000 - 49,999 HKD
50,000 - 59,999 HKD
60,000 - 69,999 HKD
70,000 HKD or above
Typologies of Tourist Behaviour Variables
Please indicate the country that you have travelled to most recently for your leisure trip.
What is your mode of travel?
Independent travel
Buy travel packages/ join tour
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