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Surveys
2015
October
F
Fast-food Customer Perceptions
Fast-food Customer Perceptions
0%
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Please rank, on a scale of 1 to 5, where 1 is least important and 5 is most important, the factors that influence your fast-food restaurant decision most?
Price/Value
-- Select --
1
2
3
4
5
Company reputation
-- Select --
1
2
3
4
5
Variable menu options
-- Select --
1
2
3
4
5
Quality
-- Select --
1
2
3
4
5
Location
-- Select --
1
2
3
4
5
Please rank from 1 to 6, where 1 is poorest and 6 is best, your perception of how these restaurants compete in the following areas:
Menu Options
Price/Value
Quality
Service
Reputation
McDonald's
Starbucks
Subway
Wendy's
Burger King
Jimmy John's
What sources do you value most when choosing a restaurant?
Word of mouth
Social Media
Television advertisements
Radio advertisements
Print advertisements
Other
Please rate, on a scale of 1 to 5, 1 being poor and 5 being excellent, your perception of Subway in these areas:
1
2
3
4
5
Price/Value
Quality
Variable menu options
Service
Overall reputation
How often do you eat fast-food?
-- Select --
Never
1-3 times per week
4-6 times per week
7-9 times per week
10+ times per week
Assuming that you were thinking about eating fast food this week, how willing would you be to eat at Subway?
-- Select --
Very willing
Somewhat willing
Somewhat unwilling
Not at all willing
What is your gender?
Male
Female
Other
What is your age group?
Under 18
18-25
26-39
40-55
Over 55
How big is your family, including yourself, spouse, and children?
1
2
3-5
6+
What is your ethnicity?
Caucasian
African-American
Hispanic
Asian or Pacific Islander
Native American
Other
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